Recruiting and Managing Your Affiliate Army and Keeping Them in Check

Recruiting and Managing Your Affiliate Army and Keeping Them in Check

Once you have set up your own affiliate program then you will have to find the time to manage your new army of recruits. Even if you have paid a third party to do the day-to-day management for you there will still be some work to be done in ensuring that everything is in order.

Now while your affiliates are not directly on your company payroll (thank heavens) you are still responsible for their actions and as they are promoting your products you also want to ensure they are behaving both responsibly and ethically.Allowing even one or two of your affiliates to step out of line and you could find yourself with both unhappy customers to deal with and questions to answer from the regulatory authorities.

Your affiliates must act within the law at all times and they must be in no doubt just exactly what they can and cannot do as an affiliate for your products. This is why it is vital to set out clear and comprehensive affiliate scheme terms and conditions from the outset and to make sure they are adhered to. If you update your terms and conditions then make sure the changes are clearly pointed out to all your affiliates.

Each one of your affiliates must have a website to promote your products and its content must relate to the niche you operate in. You must be happy that the site is an appropriate vehicle with which to want to associate your goods or services. You will obviously be looking for the overall quality of the site, how professional it looks and whether it is likely to bring in the customers that you desire.It should also go without saying but sites with offensive content or adult themes will not do your business reputation any good and this is also a good reason to have a plan for both initial rievews and regular follow-up visits to your affiliate sites.

Also you must beware that not everyone who signs up to be an affiliate may be honest and some may be attempting a number of affiliate fraud' scams which could involve using malicious software or fake customers with cloned or stolen credit cards.

For all these reasons many business owners find that setting up an affiliate scheme may be more complicated and time consuming than they first realised and may decide that outsourcing the process to a recognised third party is more cost effective.

Whether you outsource or not it is well worth the time to keep in regular contact with your affiliates and many businesses have a special affilite newsletter or email to keep affiliates up do date with developments.Taking time to make affiliates feel valued also serves to keep your products fresh in their minds so that they keep on promoting for you and not the opposition.

Remember that there is a partnership between you and the affiliate so you don't have to wait for them to come up with ideas or problems before getting in touch.Your affiliate scheme should be rewarding for both parties and whether you run it yourself or outsource it there will always be at least some work involved in keeping it productive.

Keep your affiliates happy and in the loop' and they will be more productive and more eager to promote your goods or services.

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