In addition to offering physical and timely accessibility of product and service
it is also equally important for a company to provide value added service to its customers. The basis of CRM can be well correlated with well trained and motivated staff along with their skills and knowledge to a well balanced appraisal system. It is vital for employees to offer absolute attention to their customers' needs accompanied with focused determination and a passion for winning. For the successful implementation of a CRM application it is important that the employees are enthused to work as a team with one amongst them leading the team. Identification of training needs and self-learning also play key factors through the employee appraisal system in the functioning of the whole organization.