"I had no idea that this was that prevalent in the industry
. For the last decade RedOrbit has built a huge following of science lovers and my focus has always been content," says Eric Ralls the founder of RedOrbit. "I knew there was some Google fraud, but I had no idea there were entire rings of fraudsters who preyed on sites like mine, using often complex technology to cheat customers." RedOrbit.com has since stopped working with almost all ad networks, only buying traffic from trusted companies such as Yahoo and Google.