RedOrbit sues convicted fraudster Torq Cisek

RedOrbit sues convicted fraudster Torq Cisek

Today RedOrbit.com founder Eric Ralls announced a lawsuit asking for as much as 28 million dollars against Torq Cisek for fraud. This lawsuit is the result of several months of investigation between RedOrbit.com and interactive advertising fraud expert, Pace Lattin. This lawsuit RedOrbit Inc vs. Internet Media Holdings LLC dba Media Javelin, and Torq Cisek, case number 10-3080-Bhas been filed in the 114 Judicial District Court, Smith County Texas.

This lawsuit alleges that Cisek, a convicted felon, had used several pseudonyms, phone numbers and addresses, in order to create a fake company supposedly located in California called WebJavelin. The purpose of the pseudonyms and fake company was to gain the trust of Mr. Ralls specifically because of Mr. Cisek's past record. Mr. Cisek, using the pseudonym Travis, among other names, was hired to place interactive advertising on behalf of RedOrbit.com on paid cost-per-click engines. Instead of placing the advertisements on websites, Mr. Cisek engaged in a scheme in which the RedOrbit.com's website was displayed in 1x1 pixels in banner ads, in adware and other websites, simulating actual "clicks" to the website. Because of Mr. Cisek's actions, RedOrbit not only was defrauded but also lost revenue from advertisers that were alerted to this scheme.

"These types of scams are unfortunately prevalent in our industry, but sometimes hard to detect," said Mr. Lattin. "Unfortunately for the average website buying advertising, without any training, there is no way to know if the clicks are coming from real users or are fraudulently generated by the companies involved." Mr. Lattin runs one of the top websites about interactive advertising fraud, IndustryPace.com that catalogues the exploits of fraudsters in the industry. He had previously reported on Torq Cisek and had been following his illegal actions for some time. Additionally, Ben Edelman, an adware expert had catalogued in a report the actions of the company named WebJavelin.

"I had no idea that this was that prevalent in the industry. For the last decade RedOrbit has built a huge following of science lovers and my focus has always been content," says Eric Ralls the founder of RedOrbit. "I knew there was some Google fraud, but I had no idea there were entire rings of fraudsters who preyed on sites like mine, using often complex technology to cheat customers." RedOrbit.com has since stopped working with almost all ad networks, only buying traffic from trusted companies such as Yahoo and Google.

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