Reduce The Marketing Focus: First
Now the market environment faced by the enterprises are full of uncertainty and rapid change
. Many enterprises are facing Sell Processes running slow Marketing The problem of low efficiency of the organization, shows that the traditional marketing organization and sales process of the state.
First part of too many approval, customer satisfaction is low. Communicate with customers line up to the business, but the front line workforce is often the "final say" people. Frontline operational staff are not properly authorized, be reduced to mouthpieces, constantly back and forth between customer and company leadership feedback, referrals and approval, not only business people fed up, customers often feel tired.
Secondly, the market reaction is slow, missed market opportunities. Market information acquisition and processing is longer, on changes in the market can not respond in time. Frontline operational staff quickly to market changes can be perceived, but decision-making departments such as marketing sales strategy made sense and then the adjustment may take a long time.
Third, to suppress the growth of business staff, low employee satisfaction. Difficult to imagine the business staff has become a mouthpiece higher employee satisfaction, many enterprises in the marketing phenomenon of high staff turnover is proved.
The above questions, we have to bold scientific mandate, continue to reduce the marketing center of gravity, to achieve efficient operation of the sales process. But how to reduce the marketing center of gravity, that is how the delegation of authority on the business, which is placed in front of a problem in the enterprise.
"One will die, and disorder" and a marketing focus on the plight of the decline
Standardized marketing team Management The inevitable development of the marketing competition is bigger and stronger enterprises, intensive market inevitable. Consequently, a lot of companies set up a strict sales regulations, introduced a series of market management system, normally dispersed remnant-like salesman overnight into seriousness of the factory representatives, marketing has become "normal" a lot. However, strict discipline and restraint of business organization, the business people have lost the right to independently operate the market, also lost the promotion, promotional work carried out by the initiative. As the market is changing, companies can not adapt quickly found a high degree of standardization between the forces, ever changing market. Team is normal, but lost the flexibility to respond to the market, work has become rigid and inefficient, but performance has deteriorated. Marketing organization is not looking too rigid tube, businesses had a high degree of authority to the clerk again, allowing the market in the region can "will be out Junming not granted", the marketing team was born a lot of heroic figures, and their for the war, the emergence of regional markets, "warlord" of the phenomenon, companies can not implement the overall marketing plan, business people had to watch as "Eight Immortals, display their talents." That's marketing team management process, "one will die, and disorder," a typical phenomenon.
On how authorized, the United States summed up the group four sentences: authoritarian tactics, rational authority, ordered the separation of powers, with the right to a degree. Centralization is a saying that only the businesses on the marketing strategy planning, market positioning, high-level decision-making power to set the company from marketing executives to develop the whole year planning for the sales department, production department noted that the direction of development of business marketing; authorized justified, is that authority should be based. For the marketing department, they should adhere to the "who the allocation of resources, who bears the responsibility," the principle of authorization; separation of powers, orderly and refers to the enterprise when a certain amount of decentralization processes, attention to work in various departments to coordinate operation. Otherwise, each containing between various departments, power is divided, but no one is willing to be responsible, organized and inefficient; with the right to a degree, is right for departments and individuals have the power to limit use of be, there must be oversight, to a scheme. Should learn from the experience of beauty.
by: wowo
The Live Stock Market and Investments With Less Risks Registry Booster: Is Registry Booster a Scam? Es Necesario Un Plan De Negocios Y Marketing O Usted Tiene Gps Global Ophthalmology Devices Market (2009 - 2014) Tava Tea Side Effects - Tava Tea Scam? Blue Ocean Market Cosmetics Industry Into The Huge Fast Opportunities in the Global OLED Display Market Michelangelo Lopez Knows Affiliate Marketing Global Cancer Biomarkers Market (2010 - 2015) Global Service Robotics Market (2010 - 1015) Hire a Top SEO Company to Boost Your Online Profitability Surviving Recession With Help From Telemarketing Companies Video Email Marketing Phenomenon is Sweeping the United States