Refine Your Slogan for Your Bumper Sticker Printing Project

Refine Your Slogan for Your Bumper Sticker Printing Project

If your bumper sticker slogan is as clear as mud, you can't realistically expect it to help promote your cause or get your message out to the community. We've all seen those custom bumper sticker printing projects that have gone horribly awry, primarily because they are so far off message. If your slogan is ambiguous and your artwork is puzzling, you will only succeed in baffling your intended audience, not communicating your point.

The problem is that everyone wants to create a highly original and unique sticker, but in doing so, they sometimes lose sight and fail to keep their message on track. Creativity is certainly important, but you don't want to be so imaginative that you lose your audience. Before you send in your bumper sticker printing order for production, be certain that you have created a refined message.

Think of the classic slogan by Miller Lite: Tastes great, less filling. With four simple words, Miller Lite conveys why its product is perfect for you. The slogan was developed in the 1970s and is still in effect today. This proves that sometimes, the right words are the simplest ones. Complex ideas are best reserved for books, not for your bumper sticker message.

Plop, plop, fizz, fizz; oh what a relief it is. By using playful words from the American lexicon, Alka Seltzer successfully branded an indelible message into our hearts and minds. Alka Seltzer offers a tried and true model for creating a winning slogan: use humor to deliver your message, if at all possible. People want to be entertained, and your bumper sticker printing project is one way to offer unadulterated fun to your audience.

Once you've refined your slogan, don't submit your bumper sticker printing order for production until you're confident that the message and artwork convey the same idea. If your artwork needs fine-tuning, don't hesitate to ask your bumper sticker printing company to help you refine the illustration. A successful, professional company should be able to assist you, so that you'll be thrilled with the result.

Although artwork is entirely subjective, you should consult with others for a second opinion. You shouldn't assume your message is obvious unless others can assure you that it is. People are bombarded with messages every single day, so your slogan and artwork have to cut through the clutter in a crisp way.

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