Refrigerator Industry In 2009, Began The Journey Into A Two-way Conflict - Hisense Kelon, Haier

< BR> After successive years of rapid growth in the most serious economic crisis

, when China's refrigerator industry, the journey began in 2009. In early 2009, the company developed the refrigerator

Sell

Plans are relatively conservative, refrigerator enterprises have to focus on the adjustment of product structure, optimize

Marketing

Channels and so on. However, since the market rebound faster than most people expect the State to implement various policies to stimulate consumption so business wreathed in smiles. However, the explosive after the National Day Golden Week, followed by a "

Appliances to the countryside

"The rapid decline in sales of refrigerators. Kiichi worry between a Chinese refrigerator industry is the future of the industry's decision makers need to go through a lot about it.


The year increased by more than expected


2009 refrigerator market is very dull start. Industry-line data show that in January 2009, China's refrigerator production fell 25% year on year, the figure created in recent years, China's refrigerator industry, the largest decline in production over the previous year?? Global

Financial

Impact of the crisis beginning in 2009, the impact on the domestic economy peaked. But this time, the state promulgated a series of policies to stimulate domestic demand began to show effect, from January 2009 onwards, refrigerator sales rebound, which makes many refrigerator companies see hope.


2009 2 months, bringing home appliances began nationwide implementation of policy, refrigerators become the most popular products. 1 September 2009, "home appliances to the countryside" refrigerator sold 10,653,200 units, only the first three quarters of 2009, "home appliances to the countryside" refrigerator sales have far exceeded the industry's annual sales of 7 million units expected.


The same time, the real estate market periodically to pick up, then the policy level, make persistent efforts,

Energy

Waste Management project, and TM to raise export tax rebate rate policy being implemented, but also stimulated the rapid recovery of China's refrigerator industry.

Gome

Assistant Director of the Centre Group Jianghai appliance business, said: "From the large chain sales channel perspective, the first half of 2009, the Chinese refrigerator market is relatively flat, or limited. But quickly pick up the second half of the refrigerator market in the National Day this' the longest history of gold weeks' period was even in the refrigerator sales climax. "


Hisense

Kelong Electrical Appliance Co., Ltd. President, Small-day week for "electrical" told reporters: "compare the market by 2009, four months of cold, 5 August the refrigerator market began to demand, tight product supply. As of September, Hisense Kelon refrigerator has sold more than 2008 year. "Fly Electric Co., Ltd. Henan New Marketing Vice President Lu Shulin also said that the first quarter of 2009, sales in the new flying refrigerator is not ideal, but in April began selling quickly restored, 4 October's sales have more than 2008 full-year sales.


In Yee Statistics show that by the first half of 2009, dragged down particularly in the first quarter, the first three quarters this year, a small refrigerator volume fell 1.35% year over year, retail sales edged up 1.52% over the previous year. However, the refrigerator business market expectations for full year 2009, more than that. Hefei Meiling Co., Ltd. according to your sales Minister Wu said: "The 60th anniversary of New China and the Mid-Autumn Festival into one of the Golden Week, the refrigerator market in 2009 was another turning point in refrigerator sales during the holiday period than doubled in 2008 some. in exchange old for new policy stimulated the market from the refrigerator 12 National Day started heavy volume, it now appears the refrigerator market in China can be achieved this year, up 5% to 10%. "United States and the cause of the refrigeration appliance group president of the refrigerator Wang Jianguo of the judge is more optimistic, he said China's refrigerator market in 2009, sales growth should be about 10%.


Rapid recovery in the refrigerator market in the context of mainstream enterprise refrigerator sales were better than the beginning of the program.

Haier Refrigerator

The person in charge of marketing, said first three quarters of 2009, Haier refrigerator achieved 38% sales increase. Published in the October financial data, Qingdao Haier (600690.SH) first three quarters of sales growth to reach 2.36% in the third quarter sales reached 9.971 billion yuan, up 41.19 percent. Income increased primarily due to refrigerators, washing machines and other main business sales improved.

by: gaga

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