Relationship Building Is The Trend In Driving Traffic To Your Site

The dream of every web developer or website owner it to have hordes of visitors flock in to their site like swarms of bees to a flower bed

. To make this happen, people do all tricks and gimmicks to lure visitors into their sites. They post ads everywhere, they send email and newsletters, and they even bribe web surfers to visit their websites. However, a lot of these schemes do not really work, and if they work at all, it may only be for a short time. People do not really know what it takes to generate website traffic. And surprisingly it is actually simple relationship building is the trend in driving traffic to your site.

In the olden days of internet marketing, people thought that you go about it by casting an ad, and then reeling in the people by pressuring them, or creating an impulse for them to go to a website. This can be effective, but usually not for the long run. It can get visitors into the site, and even sell them some stuff, but it would not be able to guarantee that the visitors would keep on coming back or that they would go out of their way to invite other people to visit the site. The new trend actually goes back to more traditional times when businesses were based with much deeper relationships with customers and clients.

With the new trend, internet marketers evoke sentiments of the local store, grocery, bank or the everyday kiosk. Perhaps you remember the experience of going to your local grocer or butcher, for many people it is a very personal experience that is delightful something to look forward to. What is present in these settings is an ongoing relationship between the owner and the customers ensure a long lasting arrangement that goes beyond business. This is what the new trend in traffic building is all about forging relationships that help maintain constant traffic of loyal friends and acquaintances and not fleeting visits from strangers and onlookers.

How to Go about Relationship Building

Like any relationship, except perhaps with your immediately family members, you would have to make a lasting, good first impression. The first thing you do is to introduce yourself to your visitors, and this is your chance to make or break something. For you to show your best foot forward during the initial visit of web surfers your website should of course be attractive and pleasing. But apart from visual appeal, your introduction should also be clear enough for the visitor to see that it is in your site that he would find what he is looking for. To do this, you need to immediately tell the visitors, what site they reached, what can be found in your site, that the site is probably what they looking for, that if it is not, they have other options.

By being direct and straightforward during your first impression your visitors would already be able to gauge your site to see if it is worth going through and if it is worth to keep on coming back. Those who might not have any business for the time being might take note of your site should they need anything from it in the future. What is important is to make a good first impression.

Once the first impression has been set, you have to stay true to that impression to ensure that traffic would be kept constant. You have to maintain the quality of your content for your visitors to be enticed to keep on returning. This is one basic rule that holds true for all sites. But for the relationship aspect, you can even move forward by doing extra steps to keep your visitors at home. You can create an environment where your visitors can keep in touch with you and other visitors. A good model for this are blogs and forums. In these types of sites, visitors are given a personal experience that they can truly look forward to. Even if they are not the participants themselves, they can still feel at home by seeing how things are going on the site. What people are looking for is a feeling of being in touch with other humans and this can be made possible with the way you present your content.

Relationship building may seem complicated at first, but with so many resources online, it is quite easy to go about it. Soon you will get the hang of this trend and witness how fast it is driving traffic to your site.

by: Elijah Chai

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