Other defining characteristics of social networks are individual roles including
realm of responsibilities, length of time at the firm, current position, and nature of their department of functional role. Innovation should be promoted across the entire organization. It is the irrefutable value of collaborative relationships that fuels innovation and improvement. Remember that it is not necessarily the best ideas that rise through the company's bureaucratic ranks and become market leading products and services, but rather the ideas backed by the most influential relationships in the organization.