A contingency plan is a must-have for online reputation management. Your executives on holiday must be available for contact at all times. The reputation management experts at work need to have the contact details of those out of office. You may need to speak with them anytime. The customer service department has to be functional on at least one number and email address. The responses at these contact points should be prompt. You wouldn't want to come back from the Holiday season to a web page full of irate complaints from disgruntled customers!