Reputation Management Services: When Your Brand Is Under Attack

The incomparable book The Art of War by the Chinese General Sun Tzu said it best: To fight and conquer in all your battles is not supreme excellence

. Supreme excellence consists in breaking the enemy's resistance without fighting. That pretty much sums up with reputation management companies are seeking to do: instead of fanning the flames in case your business is under fire for a perceived or real slight, they work to quell the fire by going directly to the source of conflict.

Criticism and self-criticism

Theres much to be learned from successful military strategies and relating them to the corporate world. In business, you have to defend your brand from external and internal threats or stake a claim to a territory; in war, soldiers are deployed to defend their country or a much higher ideal like freedom and justice.

Internet Reputation Management Companies will only be valuable if they not only help address little problems even before they blow over, but also assist in repackaging your image. It would be very easy to comb the Web for any damaging remarks against your company and make sure those sites are not indexed by search engines. But the trick is not to be always on the defensive but rather to demand from your self the highest standard that outside pressures will pale in comparison.

Lessons to be learned

First, you should be self-conscious. Mega-chains like KFC or McDonalds can afford the few negative feed back over the alleged inhumane treatment that the chickens suffered from their contract supply providers. A small toy business, for example, with very limited resource has no such luxury when somebody accuses its products of posing a risk to children.

Through the help of the Social Media Company, you can check what people have been saying about you on the Internet and make the proper adjustments to respond to their concerns.Creating a blog will also help you explain further your company mission and your product. This is also an avenue to address all the grievances and complaints.

Steps to quashing critiques

If you are at fault, acknowledge the mistake and apologize. Second, respond as soon as you can to the complaint and explain what you are doing to rectify the mistake. Third, respond to each and every personal question or grievance in the forum thread for example. Fourth, listen to the suggestions to make your product or service better. Of course, you can skip all that by just hiring reputation management companies and allow them to do their magic

http://goarticles.com/article/Reputation-Management-Services-When-Your-Brand-Is-Under-Attack/7067978/

by: Creatine Marketing

POST COMMENT

Save Money With Car Rental Services How Do Professional Dry Cleaning Services In Miami Make Your Life Comfortable Investing In Seo Services Quality International Freight Service Delivers Goods Professionally Gardening Services In Auckland For Perfect Garden Maintenance National Packers Are Provided Very Economical Shifting Services According To Luggage. Return Your Roi With Ppc Services India What To Expect From A Limo Service Is Virus Removal Service Safe To Use? Wordpress Developer Services Offshore Outsourcing Projects Need Top Advantages Of Taking Professional Water Blasting Service Same Day Delivery Services In Australia Getting Oscommerce Developer Service Becomes Easier