The dentistry profession is one of the most traditionally conservative professions in the healthcare sector
. Thoughts of a dentist evoke images of a wizened old dentist with a fatherly disposition who dispenses sweets and amusing anecdotes to his terrified patients. This has changed and with time, the number of dentists has increased exponentially and the typical niche market model of the dentist profession is slowly disappearing.
Today, most dentists are becoming more and more aggressive in their approach to their work. Whereas previously the dental profession was simple deemed as a sort of community service, today as with other professions, it is considered a business like any other. Cutting edge technology and increasing specialization in the dental sector have also pushed more and more dentists to embrace modern business practices.
Marketing is one of the key pillars of any business and dentistry is no different. Whereas traditional dentists marketed themselves through word of mouth and local dailies, the internet and fierce competition has changed all that.
Dental internet marketing is perhaps the most effective marketing tool employed by most dentists today. The increasing non-geographic nature of businesses today means a dentist must advertise themselves in a more dynamic and effective way. In order to be consummately effective in the dental internet marketing arena, the dentist must first draft a dental marketing plan.
It may seem like an obvious thing to do but most dentists neglect to take this crucial step when initiating a marketing campaign. Internet marketing has grown to become a highly specialized and effective means of getting your brand out there. For the dentist who desires to fully harness this latent potential, the best place to start is by adopting a suitable dental marketing plan. Execution of this plan is however as crucial as its inception so they need to be on the lookout for poor execution, which would ultimately cause the campaign to be ineffective.