Research Outsourcing

Many years ago, it was observed that "companies tend to spend half of one per cent

on research and 99.5% on promotion, when they would be better off spending 1.5 to 2% on research." Most of the companies continue to minimize market research costs and gamble everything on a particular advertising or promotions program based on "gut feel." And it's true that many have gotten away with this strategy for years. Some have even succeeded as well.

Today's world, things change at a very fast pace and its more complex than it used to be earlier. All firms must use their marketing information more efficiently as a result of such factors as:

The shortened time span available for decision-making

Marketing activities have become more complex and broader in scope than in the past

IT revolution & the knowledge explosion.

Given the need for marketing intelligence and research in todays world it becomes necessary for organizations to spend on research. Organizations that conduct relatively little research are generally better off to outsource the work, as they usually lack anyone in-house with the necessary expertise to do the job properly. In fact, many large corporations that used to have huge in-house market research capabilities have now turned to outsourcing for most of their research needs. The reason lies in the dominance of more complex and sophisticated research techniques and many companies have downsized their middle and top management staffs as well. Its proven that the intelligent use of a well-chosen, expert research supplier is far more efficient than continuing the old in-house model. We provide high quality writing and research services to clients from all over the world. We have a team of researchers who can research the web and prepare in depth reports for our customers. We are result-oriented Full service Research & Business Analysis firm providing Research & Business Analysis Outsourcing services to organizations worldwide. With a lot of experience in Research & Strategic Management Consulting our leadership has empowered and built organizations that have constantly outperformed its competition. Our team is result oriented, are self starters, set high standards for themselves, are collaborative, never get complacent, respond phenomenally well to ever increasing challenges and understand ambiguity and change. Our high value Market Research, Business Research, Financial Research, Media Research and Business Analysis services are focused on measurable and actionable results helping our customers make enduring and fact based decisions. The advantages of outsourcing research work are as listed below:

The research firms specialize in collecting, analyzing and reporting the information. They have a comparative advantage and can probably do this type of job more efficiently than the average corporation.

Reputable research companies never divulge the name of their client, which protects you while simultaneously increasing the validity of study findings by minimizing bias.

The research companies have access to a wide range of information and do business with clients in many different industries. They know where to find data and good research suppliers can apply their knowledge and accumulated experience to make a project run more efficiently and more effectively. They also have specialized facilities and software, including focus group rooms with two-way mirrors and state-of-the-art taping capability, electronic interviewing and data processing capability, and product test centers.

One important and useful definition of marketing research is that it involves "thorough and objective gathering and analysis of data that pertain to a given marketing problem." All modern marketers know that information is everything and that "what you don't know can kill you." If you don't have data or hard facts, you make assumptions - and making the wrong assumption can have devastating business consequences.

by: Vipul ipace

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