Research & Development Plays Pivotal Role In Nokia Mobile Growth Story

Nokia Mobiles in India

Nokia Mobiles in India

Since Nokia is the pioneer in mobile technology in India, the word Nokia has become synonymous with mobile phones. From 1995 to today, Nokia mobiles have a long run and from here, the company has miles to go. Nokia mobile phones in India stand for its strong & smart features, excellent customer services and wide availability. For its growth story, the management team of Nokia mobile gives full credit to its R&D department, which has constantly updated features of Nokia mobiles following the consumer demand. Today, Nokia mobile phones have become a household name in India with its marketing & branding strategy and qualitative customer care services. From its beginning to the present, Nokia has established itself as the market and brand leader in the mobile phones market in India. To meet the requirements of different consumer segments, Nokia mobile has created a diverse product range that includes entry level phones for first time users to superior business devices and high performance multimedia devices for imaging, music and gaming. India is a very crucial market for Nokia and is amongst the top three markets for it globally. Nokia has been working closely with operators in India to increase geographical coverage and lower the total cost of ownership for consumers. The company has also launched seven Nokia Concept Stores in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana and Chennai to provide customers a complete experiential mobile experience.

Latest Nokia Mobiles

Innovation is the key to growth in this cut-throat competition, and Nokia knows this fact. Perhaps therefore, the company has regularly introduced Latest Nokia Mobile phones with extraordinary features that compete with its rivals. The Research & Development department of this company is based in some major cities of India like Hyderabad, Bangalore and Mumbai; these are the places where latest mobiles of Nokia are designed according to consumer insights imparted. Nokia latest mobiles show its next-generation packet-switched mobile technologies and communications solutions; this not only enhances corporate productivity but also makes Nokia mobiles models a thing of beauty. To cope up with its burgeoning demand, it is compulsory for Nokia to produce latest Nokia mobile regularly.

Nokia 3G Mobile

After 2G (we are not talking of telecom scam), its 3G revolution in mobile communication. And as always, Nokia takes leadership with Nokia Smartphone. 3G mobile communication has enhanced the speed of internet and allowed users to experience high-speed internet connectivity on any Nokia touch screen mobile. Moreover, users can download audio-video files at the lightening speed using Nokia Wi-Fi mobile phones anywhere, any time. Now, users can also view live TV, gaming, music, entertainment and surf social networking websites. With so many features and facilities in your Nokia windows mobile, users can stay connected with their loved ones 24x7.

With its in-depth Research & Development, marketing strategy and distribution channel, Nokia India has won the accolade of the Most Respected Company in the Indian Consumer Durables Sector in 2007 as per an annual survey conducted by BusinessWorld, India's leading business magazine. Earlier in 2004 and 2006 also, Nokia India has also held this position. Nokia was declared Asia's most trusted brand in 2006 by the Media-Synovate survey. The survey was aimed at gauging Asia's top 1000 brands across 15 product and service categories.

by: JAYESH

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