ResponseTek Extends its Market Research Analytics Capabilities

As the leading software vendor of on-demand Customer Experience Management (CEM) software

, ResponseTek is pleased to announce its 14th consecutive quarterly release, which is focused on extending the market research oriented capabilities within the platform.

Based on the needs of ResponseTek's increasing base of market research clients and partners, the Summer '10 release includes new features for advanced trend analysis to improve insights based on historical data patterns, on-demand data export tools to improve the ease of access to underlying datasets for power users, and new score weighting algorithms to extend the flexibility in customer experience scoring models demanded by the industry's leading researchers.

In addition, ResponseTek has introduced a progressive feature for data collection by adding the option to have customer facing interfaces embedded directly onto the client-site, avoiding pop-up blockers and minimizing customer annoyance. This creates a seamless experience for the consumer thus increasing response rates and data quality for market researchers.

"As the evolution of customer experience management continues we are seeing leading market researchers and agencies recognize the value of on- demand reporting and analytics, particularly for tracking studies," explains Gord Elder, Product Group Director at ResponseTek. "Our Summer '10 release focuses on adding flexibility and power to our platform to meet the needs of these demanding programs."

For more information on ResponseTek and the Summer 10 Release of ResponseTek: CEM, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).

About ResponseTek

ResponseTek is the leader in on-demand Customer Experience Management (CEM) solutions, transforming the voice of the customer into actionable business intelligence. ResponseTek provides its groundbreaking CEM solutions to Global 1000 corporations, including AAA, Aon Corporation, HSBC, and Sabre. ResponseTek is headquartered in Vancouver, Canada, with offices in Toronto, Canada and London, UK.

ResponseTek Extends its Market Research Analytics Capabilities

By: rtek

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