Restore Consumer Confidence In The Economic Rebound Warmer Ice Appliance Stores - Dongguan, China

Fashion Electrical Market Development Deputy Director: Qing-Jun

Dongguan

Suning

Marketing Manager: Lin Lu

Advertisement Promotion Department Manager, Dongguan States United States: Hu Jun

Blink of an eye half years have passed, love has been busy since last appliance stores

Financial

Crisis, has gradually become very low profile. Especially the first half of this year, slowing down the speed shop a lot. It's statistics, only two new stores during the first half. In an interview, also said home appliance stores, shop at the second half of 2009 is no longer the main theme, heavy equipment, build a new store image and adjust the layout of humanity or the focus of the work throughout the year.

The delayed impact of the crisis still exists, the first half of the three supermarkets

Sell

Whether over the previous year by the amount of "hit"? Three major home appliances chain policy to attack pull effect in the end? Then in the second half, stores, how breakthrough? Two days ago, reporters visited the three major home appliance stores in Dongguan relevant department head.

Overall

Rebound year

Question 1

The delayed impact of the financial crisis has not disappeared, then just past the first half of 2009, the overall store sales have anything better?

Qing-Jun: all of us for the first half of the home appliances market, every day is not an easy one. Especially the weak consumer market town, but the urban market is relatively stable. The same period in 2008, compared with growth, but not much, basically achieved smoothly picked up. Because this year is not out fashion stores in Dongguan, on May 1 last year after we opened two stores. Opening a new store sales performance, enhance the effect, I think the industry is visible.

Lin Lu: the first half of the overall sales growth over last year showed an overall increase of 30%. In the first half, Suning launched a series of large-scale promotions, along with the property market rebound and the marriage market and rigid demand, sales pull big.

Hu Jun: the first half of the whole, Dongguan, China the United States in the quality of single-store operation has improved, this will pull the sales lot.

Under crisis

Is still the backbone of traditional home appliances

Question 2

Tough day, which category do you think of the beam in the lug store? Hu Jun:

Air conditioning

, Color TV and emergency home appliances, especially air-conditioning the most obvious upgrade this year, an increase of nearly 40%, Furthermore, 3C is the category, especially Shucu arrival, we focus on random purchase of 3C products to the discount usually do.

Qing-Jun: total weight of the category is still the traditional home appliances, fashion is that

Black

And reproducing the largest increase. Black is the active force, especially in the audio market downturn, peer-to give up this market situation, the high-end audio sales in the fashion still improve.

Lin Lu: key growth category for the air-conditioning,

Refrigerator

And computers. Accounted for about half of overall sales.

Three policy

Has praised in

Question 3

In the first half, the state introduced

Bringing home appliances

, Energy-saving appliances subsidies and TM to the three policy has not been much movement various stores?

Qing-Jun: the implementation of home appliances to the countryside in just enough time to really lively, attractive enough, but not many consumers and manufacturers are now home to its "cold" the.

by: gaga

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