Resurgence of the old port city of bacon
Resurgence of the old port city of bacon
Resurgence of the old port city of bacon
Yesterday morning, a port city containing 3 tons of old meat truck parked in front of food companies in Chongqing Guangyi. "This is the main city of this year's sales into the first batch of bacon," bacon, general manager of the city population Zhao Xiaochun Zhao Xiaochun said, these meat market is 32 yuan / kg.
Old port city of bacon Association Pengshu You said yesterday, in the field for two consecutive years after the old bacon fake, old town I started the brand this winter Battle of meat, following Zhao Xiaochun old bacon into the medal cards outside the main, the city population will be mobilized County 500 tons of bacon Sharu main city, has vowed to recover the lost city of the Lord.
Counterfeit old siege of the city population bacon
Old port city with its unique flavor meat popular with consumers. 3 years ago, the old port city of bacon in the main city of the selling price of 40 yuan / kg. Since 2003, the number of counterfeits of the besieged port city of old bacon sales plummeted.
Pengshu You said, since 2003, Kaixian, Tongliang Dianjiang nearly 10 districts and counties such as more than 20 meat producers, started to play the old port city's brand meat sold in the main city of low-cost, these "just smoked a day bacon, "because the taste is far and authentic goods, the brand of the city I hit the old bacon smell, and then only in the main city of the sales of 100 tons.
Last year it was hard going, Zhao Xiaochun said, the main city of counterfeit goods account for almost half of the old meat market, the price as long as 10 yuan / kg; and authentic old port city of bacon even if the price to 18 yuan / kg, still unmarketable.
500 tons of meat rebranding
City currently has a regular old meat export production enterprises 23, thousands of yuan output value. By the end of November last year, 23 companies formed spontaneously Old City meat export industry associations, and to develop "the old port city of bacon local standards." The standard requires that: the old port city of succulent meat unity; uniform color, are orange-red or dark yellow; uniform bacon block type, length, width should be consistent; uniform pickle and bacon technologies; unity preserved meat of the degree of heating time and Kang.
Meanwhile, QS certification, quality, access to health permits, "the old port city of bacon," "City population Zhao Xiaochun old bacon", and several other brands also security bar code stamped on the packaging.
Quality assurance, the old port city of bacon in the marketing, also made an adjustment. In addition to set up counters Jiefangbei sales, but also to Order Production. Next, the association also organized meat production enterprise unified farmers market in the city designated the major fairs in order to snatch market share occupied by counterfeit goods.
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