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Retail Awnings Offer Financial, Environmental And Aesthetic Benefits

While any season is a good time to consider and implement an awnings decision

, summer may be the most vital. Customers seek shade and businesses seek savings. Retail awnings, fabric or steel, fixed or retractable, achieve both goals while improving a brands marketability, expanding a retailers footprint and helping the environment through reduced energy bills. Similar to their triangular-shaped cousins, dome awnings have added benefits too and provide an aerodynamic solution with wraparound off-center lettering that attracts onlookers even when theyre not directly in view of your stores signage.

While theres never a bad time for commercial retailers to install a professional shade awning for their business, there are, of course, better times to make the upgrade. As we move toward early summer and the hottest months of the year, now is one of those better times.

Whether youre a bank branch owner, mom-and-pop dry cleaner, corner grocer, jewelry store, or any establishment in between, summers sometimes-oppressive heat and frequent afternoon thunderstorms can wreak havoc on a business budget. Even in drier summer climates more common on the West Coast, breezy hot conditions can throw up dust, affecting customers comfort, but also damaging merchandise. In short, a storefront without protection is a wasted space as customers, who cant dodge a raindrop or catch a breather from a strong sun, will take their business elsewhere either to another retailer that has an awning or to an indoor climate-controlled mall where one-stop-shopping competes with what remains of small town ambiance and charm.

Awnings, whether designed from metal, (most often lightweight aluminum or steel) or canvas, either retractable or fixed, offer retailers multiple benefits from a financial, aesthetic and environmental standpoint. Installed on east and west facing windows, awnings are capable of reducing sidewalk heat by some 25 degrees Fareinheit and reducing solar gain, the amount of solar energy absorbed by a material, by as much as 90%. And a cooler outside often leads to a cooler inside, helping lower indoor temperatures another six degrees or more, lowering air condition bills. Both of these cooling benefits mean businesses can become eligible for LEED certification, (Leadership in Energy and Environmental design) a designation created by the U.S. Green Building Council that if your business meets its requirements, can earn vital tax credits offsetting the cost of an awning installation and future upkeep. It can also provide added funds for additional retail improvements, and possibly even pay for larger, more expansive retail awnings!


Another benefit comes down to communications and aesthetics. Crowded central business districts and downtown commercial centers work hard to capture shoppers attentions, with each proprietor doing what they can to rise above the proverbial noise of competition. Awnings effectively communicate the name of your business, its purpose, and can do it in a visually compelling way backlit or otherwise, that is often more noticeable that simple lettering painted on glass or a diminutive sidewalk sign.


While triangular designs are popular, lending themselves to bold, clear lettering, custom dome awnings too a subset with its own unique advantages. Dome awnings are more aerodynamic whose curvature lets wind blow around it rather than through it. The result is a more stable structure that allows lettering to wrap around the awning increasing off-center visibility. In addition, dome awnings increased interior volume improves airflow while creating a larger space for hot air to rise and eventually vent.

Retail awnings highlight a buildings style, complement its architecture or set the mood in a commercial setting, all while incorporating the latest and greatest modern technology. Whether for a restaurant, a hotel, or any commercial retail space, commercial awnings transform and brand your space through custom lettering, colors, pattern, and design. No matter if youre Starbucks trying to sell that extra cup of Joe, a pizzeria desiring to slice up some more cheesy success, or any number of small businesses, awnings are an ideal solution for extending limited commercial space and bringing added excitement to what your brand is already offering.

Whether shielding windows in multiple sets or covering a larger outdoor space, expanding a businesss footprint, adding everything from out door dining to extra clothing racks or artist displays, retail awnings are a vital component to small business success no matter in the depth of winter or the height of summer.

by: Michael Richman
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