Retail Options When You Buy Website
Web domains and designs are selling like pancakes on a busy morning
. How else can individuals take advantage of the World Wide Web's increasing popularity? Some create websites to market their existing products and services, others make money in creating websites for the former, and there are some others who make money in websites themselves. Aside from harnessing the growing and very valuable resource in the Internet using the methods already mentioned, another method is worth mentioning. An elite group of individuals who have developed a keen sense in website building and the works from a new strategy in money making, website trading. Simply put, they buy website.
So how is website buying more profitable than building a new one? First, an existing website has already established a good number of audience support and they are also more likely to have optimal use of search engines. Both take time to establish. But both may be up for grabs at a reasonable cost. The next question probably is why would someone sell a website he/she has worked so hard for to build? The most common and simplest answer is, maintaining the site has become a liability. In other words, the website is not earning but the owner has to continue paying for hosting, etc.
What's in it for people who buy website? Well, they buy for different reasons: marketing strategy for existing website or reselling. But the common denominator is they all make money in this venture. Below are the Six Do's in the business:
1. Buy a site with a high end traffic but is also targeted to the audience you are already working on.
2. Use and abuse for profit. Pick a website with good quality content which can be tweaked to leverage advertising by promotional efforts to get the audience to sign up or direct them to one's own website.
3. Buy and sell quickly. This strategy requires knowledge with regard to how the website business works or the skill to foresee or read trends in the web. This is usually done by buying an underperforming site and reselling it in the market for a much higher price.
4. Pick the groupies. Community driven site is a gold mine for advertisers. Groupies or community-driven sites come in the form of chat rooms, forums, helpdesk, etc. The topics here may vary but the most valuable perhaps are those inclined to technological trends and gadgets.
5. Get the keywords. A good keyword, either highly generated or key words with potential have more advantage in search engine generation.
6. Buy the web address.
Just like any other venture, there is a risk involved in this type of business hence the know-how, careful planning and timing are essential. And just like any other business, negotiation is very important. Some points to remember: buy website with potential, get it at the right price and the right time. And before closing the deal, make sure everything is put every detail into writing in a legal and binding document.
by: John Cunningham
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