Retail Store Supplies: Let Your Customers Advertise For You

Billions of dollars a year are spent on marketing and advertising in the United States

. You may watch the latest commercial from McDonald's and wonder why a company that everyone knows about needs to spend money making people aware of them, but it all serves a purpose. If it didn't work, the money wouldn't be spent. But there are ways of marketing beyond television and the rest of the media. Savvy companies have their own customers on the pavement, getting the word out. One way to do this is through the use of retail store supplies like bags, boxes, pens, and other items that can be branded with the store logo.

Branded Bags

One of the best ways to get your customers to do your advertising is through the use of branded bags and boxes. To take their purchases out of your store, your customers are going to need some type of bag or box. These retail store supplies are commonplace, but it is surprising how many companies miss the boat when it comes to branding. If you're still handing your customers a plain brown sack or a bag that says "Thank You" on the front, you're missing out on a golden opportunity for marketing. Put your logo on the front of these bags and boxes and your customers will immediately become walking billboards for your brand.

Pens

This is one marketing opportunity that many companies have grabbed onto. Still, that doesn't mean it's any less effective. Buying pens with your logo on the side is extremely affordable and you can simply give them away. Every time a customer writes with that pen, they will be consciously or subconsciously reminded of your company. As long as you pick quality pens that won't break or dry out in a day or two, it should be a positive connection. You never know when it could be just the tiny connection you need to create repeat business. Of all the retail store supplies you can brand, this is one of the easiest and most effective.

Mugs and Travel Cups

For the most part, when a customer is looking for a mug or travel cup, they don't particularly care what it looks like. They just want something that will get the job done. Why not make it something with your brand and logo on the front of it? Every time they drink from that container, they will be reminded of your brand. This promotes familiarity and comfort, something they will always associate with your business. These retail store supplies can be sold to your customers, which means they will actually pay you to let them be your amateur marketing agents. What could be better?

by: Ace Abbey

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