Retain Your Customers Through Their Mobiles

Businesses work to attract new business, but what about the clients a business already has

? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?

Mobile marketing allows businesses to send vouchers direct to their customers' mobile phones. Customers can be sent a rewards newsletter, or be sent a link to a mobile site displaying rewards the customers, alongside a key word and short code. The customer can choose their reward and the information is then sent directly to your customer's phone. The customer could be sent a simple code, a barcode or even an MMS message. The customer can take that voucher to a participating business and spend the voucher in-store.

Mobile loyalty programmes could be developed to include calls to action sent directly to customers' phones, catalogue links sent to be followed up, or offers sent direct that a customer can respond to accept. The flexibility of mobile marketing is something that can really benefit a business.

Traditional loyalty programmes involve time-consuming and sometimes costly methods to keep the database fresh. The time involved means that during pressured times, the loyalty programme is the first thing to go. The ease of use and low entry costs of mobile marketing campaigns make mobile based loyalty programmes available to all businesses.

Efficient, simple and cost effective mobile marketing allows a business to create a loyal and active customer base, all serviced by a mobile loyalty programme. Businesses can have customers carry their brand with them, wherever they go. Those businesses not taking part in mobile marketing will soon wonder why they are being left behind while others increase their market share.

No matter what your customer retention budget might be, make sure that you investigate how your business can utilise mobile marketing to reward your loyal customers. Let your customers carry your brand around with them, no matter where they are.

by: Angela Mabey.

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