Revamp Ecommerce Web Design And Marketing To Grow In This Recession

The development witnessed in the e-commerce industry is sizable in terms of market share

, great resilience during the economic slump, and well developed client base. Regardless of all that, e-commerce marketing is viewed as a cornerstone of a business's marketing effort instead of a mainstream component. E-commerce websites are considered as a must-have to stay on top of competition but their value is still not fully realized. This thinking prevents e-commerce from getting its rightful quota of the marketing budget, and for companies to capitalize on the e-commerce website audience.

E-commerce and the expanding internet market

Internet audiences are no longer confined to age, gender or geography. Tech-savvy youth are not the only people visiting websites. Middle-aged men and women surf the internet on a daily basis. In fact, an increasing number of people across all ages, genders and economic backgrounds are turning to e-commerce businesses today. Businesses are keenly following this trend. As a result, growth in expenditure on internet promotions has surpassed growth in expenditure on other media.

Though online advertisements have seen about 5% reduction in spending in 2009-10, it is nothing compared to the drastic revenue decline experienced by television, newspaper and radio ads. Businesses should look at the future forecasts of the internet market rather than the past, and disburse their budgetary funds accordingly.

Refining e-commerce websites for customer segments

An e-commerce website's audience includes people from all sections of society and geographies. Businesses should streamline their website to better serve its targeted audience by improving the customer experience. Businesses can develop an efficient e-commerce website by:* Tracking browsing habits of website visitors: Gathering details about visitors on the website is not a one-time task. E-commerce developers should collect details of visitors such as age, sex, hobbies, income, on a continuous basis.* Matching e-commerce website design to clients: Website developers are typically tech-savvy and young and this reflects in their website design. However, ease of use must not be compromised since the target audience may not be as skilled as the designers. Customers will come back to the site only if they have a satisfying shopping experience. For this, the website design should be- customer friendly in features, organization, and navigation- include suitable content that attracts the audience's interest- project the website's offerings effectively* Developing different websites for different target audiences: A business may have multiple product lines for different sets of target audiences. Businesses should consider developing separate sites for each target audience so that each site is developed around that client segment. With this approach, the target audience can immediately identify with the site.Reallocating marketing budgetsThe shaky economy has lead to many experiments and improvements in marketing strategies. Advertising budgets that only include recurring incremental changes are inadequate for businesses to take advantage of the successful marketing practices of today. It makes more sense to rebuild the budget; allocating more funds to advertising in media like internet that show more promise in the current times.Online traffic is going up and e-commerce businesses should do what's necessary to maximize on it. They should review their e-commerce development plans to attract a diverse set of clients.by: Daljeet Sidhu.

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