Revealed! The Advantages Of Using Custom T-shirts For Advertising

It is not uncommon to see several companies using custom t-shirts for advertising

their products or just to create brand awareness; the trend started almost a decade ago when some of the major conglomerates of the time like Pepsi discovered the marketing potential of these humble garments; they introduced custom t-shirts with a picture of their product or their logo on it; these would usually be given at promotional event or would also be offered as prizes for small contests that customers could participate in by purchasing the products. Once two giants in their respective fields like Pepsi and Disney had done it, others did not want to be left behind; the T-SHIRT had finally arrived as one of the best and most cost effective yet powerful marketing mediums.

There are several benefits to using custom t-shirts in your marketing campaigns; the most obvious benefit is the fact that a person wearing the t-shirt acts like a billboard for the company; wherever he/she goes the name of your company goes along and you don't have to pay this walking talking billboard a penny. As a matter of fact, market research has revealed that customers are more responsive to advertisement campaigns involving free gifts such as custom t-shirts.

The logic is very simple, we all like free stuff or in other words a little extra; do you know how many companies sell products worth millions by offering freebies worth thousands? This is where custom t-shirts can come in very handy; the medium is versatile so you can get any message or image printed on them; there can be a lot of variation and above all, because t-shirts are worn so often by people around the world, you can be sure that your customers will appreciate the free product that you are offering.

Another aspect of the custom t-shirt marketing principle is that the marketing potential of these garments is not time bound; what this means is that a person may very well keep a custom t-shirt that he likes for years to come and every time he goes out wearing that particular t-shirts even if it is decade after he marketing campaign; it will command the same amount of attention for your company. Add to this the fact that custom t-shirts are extremely affordable more so, when you buy them in bulk and it is not hard to understand why most companies are falling over themselves trying to order custom t-shirts for their customers.

You could also buy other customized products such as stationary items or mugs etc but they will not hold the kind of appeal that a custom t-shirt gets, so even though the former tit bits can cost you less than t-shirts, at the end of the day, custom t-shirts are worth every penny that you spend for them. Alternatively, you could make a gift bag comprising of a custom t-shirt, a few stationary items etc and offer them to your employees during the holiday season.

Custom t-shirts also make wonderful gifts for your current and potential customers; these t-shirts can also be used at an event that the company is hosting or participating in. For instance, many companies host sporting events these can be a marketing gimmick that includes customers and partners or it can be an intra company event to boost the morale of the employees. Either way, custom t-shirts are the garments of choice for such occasions. If the company is hosting an event or participating in a public event like marathon; these t-shirts can prove valuable for brand recognition or you could also use them to let people know about the launch of a new product. When used at work or at an intra company event; they help to give the employees a feeling of being a part of a team.

As marketing tools, custom t-shirts are extremely cost effective because even if a person were to wear your t-shirts 5 times a year you will have recovered all the money that you send for the piece.

by: Seomul Evans

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