Revealed: The Ultimate Lead Generation Tool
There is one lead generation strategy that out performs all others exponentially
. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will a lot more than double your profit. Even more interesting, it involves practically no further marketing expenditure. The most awesome fact however about this method, is that lower than 1 in 10 companies have applied a formal approach to this powerful profit boosting tactic.
Develop a Referral Strategy The strategy that I am referring to is a referral strategy. Most importantly, ask them for a referral! For those of you married or with partners, think back to when you met them. Were you with someone you know, was there a connection to someone you know - or were they complete strangers that you just walked up to?
Most businesses will let you know that they do truly well because of word of mouth. How well do they do? Most can't quantify it. In addition, very few have implemented any formal process or strategy to guarantee a referral system is in place.
A Referral Strategy in Practice Allow me to share with you a simple strategy, which was set up by a service garage. You should highly think about a variant of this strategy for your own business. The garage owner produced a simple card, which outlined in five short bullets, why they were a great place to get your car service carried out.
They gave this form to all individuals who had recently had their vehicle serviced. There were two blank spaces on the form. The first one allowed the individual whose name was filled in to a 10% discount on their next car service. The second space was for the individual who had just had a service.
If the card was used, that individual then got a 10% discount too. In other words, there was an incentive to pass on the referral. In addition, there was likewise a strong subliminal message to the person being referred. They were being informed that not just had the referrer had their car serviced and that they were pleased with it, they also were prepared to go back once more to get their 10% discount.
Make a Referral Strategy Today: 1. List all of your existing customers and categorize them by niche. 2. Ask yourself, what incentive you can provide them to send you leads. 3. Set yourself a target of how many referrals you are looking for from each customer. 4. Do it, and measure it. 5. As soon as you know what works, and what does not - adjust your system appropriately.
An opportunity lost may be an opportunity gained. There is one other great place to get referrals. And that is from the prospects that do not come to be customers. Why don't we assume you lose the sale, for no matter what reason. You must keep in mind that there's actually good in all individuals! When they tell you have lost, be good and understanding, you may do business again at a later stage. Most importantly, ask them for a referral. The chances are, human nature, will get started and they can absolve their conscience by giving you a referral.
MLM Lead Systemby: Linda Rendjuvyak.
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