Revealing The Three Steps Of Producing A Training Video
The audio-visual channel is a powerful means of communication: it delivers the information
clearly and effectively, derives audience reaction automatically, and usually involves the viewer not only on the logical but also on an emotional point.
As a well-made fantastical movie can affect somebody to hold his disbelief, so does a well-created informative video can make its audience consider the concepts it delivers, and eventually motivate them to behave as suggested. This huge potential of video to educate and to raise attention makes it the perfect informative medium for a corporate or professional organisation. With the smart training video, a business can help its employees hone their abilities and heighten their competency in their field of work.
When making training videos, it's strongly suggested that a business find a dependable multi-media production team to make a well-crafted material. The company's professionals may be the finest resource people for the video because they already have a profound knowledge of matters relating to their experience, however they can only convert this knowledge into an accessible, compelling, educational and perhaps amusing audio-visual material with the help of video professionals.
The very first stage of producing a training video is the pre-production stage. Here, the client have to clearly set the measurable objectives that they expect to achieve. Would they want the video to standardise a specific process, launch a new procedure or repeat the recommended safety or quality operating procedure? They are going to consult with the video team which method will be the ideal way to simplify and make the message more effectively understood: will they employ the standard and realistic method, animation, documentary-type or a combination of different styles?
The script and storyboard must be finalised at this stage, and will be the foundation of other important components like the camera equipment, lighting, locations, cast, team, schedule and so forth. Experts say that it's vital that the pre-prod must be detailed and meticulous - if something remains not discussed or is not comprehended well during this time, it will certainly affect the following stages of creation.
Phase two is the production phase. This is where the actual video shoot happens. Basically, the team will just need to adhere to everything stated from the pre-prod, from the schedule to the sequence flow to the actors' dialogues. Last-minute changes, if cannot be prevented, should be as minimal as possible to prevent timetable mix-up, story misunderstanding or going over the budget.
Soon after all necessary footage has been obtained, the staff proceeds to the post-production stage. This is where the content will be edited and enhanced to make the final master copy. This will be reproduced, published or screened for viewing, and lastly stored for future reference.
Training videos can easily be made to reach out to a wide range of viewers, regardless of interest, focus span or literacy level; even a person who is not able to read will be able to fully grasp a complicated story, be moved deeply by a message, or gain essential information just by carefully following the scenes that happen right before his very eyes.
by: Olivia Jane Silvester
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