Review of Herbalife International of America, Inc

Review of Herbalife International of America, Inc

Mark Hughes founded Herbalife in February 1980. He started out by selling a protein shake from his vehicle. Now, Herbalife has various products in 72 countries. Through a multi level marketing program they are able to distribute their products ranging from weight loss to skin care to the whole world. A few of their best selling products are the Formula 1 Nutritional Shake Mix and Herbal Concentrate. They sell products to help people manage their weight, increase energy, improve fitness, and enhance their overall health. The Formula 1 Nutritional Shake Mix is supposed to be a meal replacement/protein shake is made of healthy ingredients. Soy protein is one of those ingredients. This particular nutrient is known to help with metabolism and recovery between workouts. Herbalife actually has an answer for GNC's notorious "daily vitamins. It is called the Formula 2 Multivitamin complex. It consists of the ingredients that the other leading multivitamin pills have. Folic acid and iron are present to improve bone structure. Healthier skin and hair are other positive side effects.

These are just two of their innovative products. They currently distribute items that support healthy aging and control the glucose level. The company is making a strong impression on customers. They are using laser focused target marketing by sponsoring sports teams all over the globe to get their name and their product recognized. Herbalife sponsors the Los Angeles Galaxy. They are also the official health product provider for Spains soccer team, Valencia CF. (sports sponsorship) Herbalife is active all over the world. They participate in sporting and fitness events in America, China, Japan, and the Philippines. Their brand is growing in many sports from soccer, volleyball, cycling, and even boat racing.

Their product distribution plan is a simple one. Herbalife has a multi level marketing structure. This method of selling is also known as direct selling or referral marketing. An affiliate or a promoter not only makes sales from the products that he sells, but he also makes money from the downline of distributors that sell the products and/or business opportunity. Recent statistics show that there are over 2.1 million independent distributors (http://opportunity.herbalife.com/why-herbalife ) in 73 countries and that their retail sales are over three billion in 2009. Some of their incentives are the fact that customers are loyal and they are happy to may on a regular basis which means steady commissions for distributors. The company also guarantees direct paychecks without the middleman meaning the company sends funds straight to their distributors for profits and bonuses earned. For a thirty year old company, Herbalife has turned in solid performances year in and year out. By the time they hit two years old they reached two million dollars in sales. They may have a marketing strategy that is not traditional as Wal-Mart's. But the they are effective. The primary reason is that the quality of the product continues to improve. This reason along with passionate entrepreneurs is the reason for their success.

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