Review of the week] 05 water heater wrap up phase of market entry
Review of the week] 05 water heater wrap up phase of market entry
Near the end, with the spring and autumn Water heater Sell well in the end of the period, 05 water heater market has entered the closing stages. Overall, this year water heater market shows the following three characteristics:
market prices swinging back "Water heater this year compared to last year the average price rose 20%. With the price of a single product upgrade, the mainstream Brand The price gap between the smaller and smaller. " States United States Electrical charge of water heater Sell The Yanjing Li said, "even in the sale of concentrated Golden Week Period, less between the major brands of close combat in the past, water heater market began to price out the quagmire. "
Prices from the industry Competition Rational regression, starting out of the water heater market Price war Competition. In less than a year, the average unit price rose water heater 200. 200 in behind it, there are factors upstream raw material prices, the market concentration strengthen the reasons for the brand, but also upgrades . All indications show that the water heater market price war room for smaller, out of the water heater started the price battle was returning to "brand" of the road.
substantial increase in the overall market
It is understood that the domestic water heater market continued in 2004 with the price of two-liter volume and the rapid growth of a good situation. Same period in 2004 compared to January-September 2005, the overall volume water heater market, retail sales rose by 8.76% and 19.54%, is the best the past three years, the entire household appliances water heater and also the fastest-growing industry varieties.
Water heater market rebound partly from factors that generally raise the price of a single product, the other hand, Real estate Market, there are certain correlated. A Case Study, Ariston Tianjin Office of the President Ju view, the city is at the peak of construction in the city, improve people's living environment will certainly bring water heater sales increases, particularly to increase two-bathroom house type, the stimulus water heater played a key role in sales. "The house is big, the water heater to buy sets also appeared the phenomenon of one-time purchase of three or four sets water heater is not a small number of consumers." Says the head of medium and large appliances.
brand in a more concentrated Brands this year the industry concentration is also particularly significant. In Gome, Smith, Ariston, Haier These three brands account for 60% of sales, while in large and medium, Suning Etc. Home appliance chain In the top four brands have less than 50% proportion. The PRC, provides the data, Water Heater Ten brand retail market, market concentration by the September 2004 to 80.7% in the September 2005 of 87.1%. Ms. Ju
Ariston that, with the improvement of living standards and consumption of consumer awareness of the update, one for quality and functional requirements of water heaters are also rising. Particularly as related to the safety of consumers address the concern about the safety of life, when people buy water heater will have technical superiority and quality assurance of well-known brand as the first choice, the market brand concentration gradually higher.
The trade, water heaters gradually return to rational prices, the price of battle was out of the water heater industry will accelerate the pace of building the brand. Among them, the technical Competition will be more intense, especially in security, energy-saving aspects of the contest will be more prominent. Currently, the top few of the water heater manufacturers have started developing new technology to produce new products. With the water heater market update frequency speed, high-grade water heater market supply will increase average unit price upgrade that has been away from the water heater market price competition.
This week (2005.11.21? 2005.11.25), the water heater is another message on the electric water heater of a consumer warning.
For Beijing and Tianjin frequent water heater leakage wounding events, November 23, China Consumer Association to the nation's electric water heater manufacturers and consumers, issued a "consumer alert" to remind consumers to "concern Electricity Environment, the choice of safe water heater. "With the release of this warning, my family's water heater and other electrical appliances cause for concern the environment.
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