With each dawning day you find new blogs and the interesting thing about them is that the owners think money will start raining on them overnight. They do not put issues of training or experience as an integral part of a successful blog. In actual fact, the standards have dropped even though the blogging has increased in popularity.
Blogging can be a good marketing tool in the hands of an experienced marketer who can use it to establish trust and thereby promote their products.
The above scenario can only be possible if the blogger can earn the respect of the users and he can only achieve this seriousness if he follows the code of conduct or what could be referred to as blogging etiquette.
Factual Accuracy: A blogger ought to do exhaustive research prior to posting anything on the blog to make sure that the information they put there is completely accurate. This is the only way to ensure credibility. After checking the facts, you should continue to update them whenever necessary which is a very simple but important thing to do.
Monitor your Blog: You really need to be keen about checking the things that are posted on your blog to see if they are suitable. Certain inflammatory issues might keep cropping up in your blog which would put off the potential buyers.
It really does not matter at all that your own opinion on the same matters might be different, but the fact that they appear on your blog will impact negatively on you.
Cite References: It is always expected that when your work contains other peoples ideas or material, you should give them acknowledgment. If you have used a feature from other peoples works or writings, it is good to put a reference that cites this. In doing this, remember not to distort or change the facts as they appeared in the original works because this would lead to breach of copyright.
These are the steps and guidelines you need to adhere to in creating a blog that will attract huge following and be judged as above average in content.