Reward Your Employees And Customers With Loyalty And Incentive Programs

If you are a business owner who has employees working for you it is important to

reward your employees for the contributions they make to your business. It is also important to reward your loyal customers by offering them some 'perks' as a way to say 'thank-you' for their patronage.

A loyalty program is a structured marketing effort that rewards and encourages buying behavior which benefits you, the business owner. What you do in this type of program is to offer your customers loyalty or reward cards, points or a club card which identifies them as being members in your loyalty program. By presenting the card or the loyalty ID number, the customer is entitled to either a discount on a purchase or he/she is given a set amount of points that can be used toward discounts on future purchases. There are numerous, large retail businesses in the United States that offer loyalty programs such as supermarkets, bookstores, drug stores and restaurant chains. Many large hotel chains also offer some type of rewards program to their guests to encourage them to return to the hotel repeatedly. This type of rewards program can offer discounts on hotel rates or free breakfasts. There are also some online royalty programs that offer rewards for being a local shopper which have proven to be very successful. Loyalty programs are seen in a positive light by consumers in general, making them an attractive marketing technique to become involved in.

In the case of rewarding your employees for work well done, incentive programs are very successful and proven to work in increasing productivity. As a business owner, you know the type of behaviors that generate success among your employees. But do you know how to drive that behavior more often among your employees so that they will be inspired to achieve success? An employee incentive program could be just the answer you need to provide your employees with motivation to excel. There are many types of programs out there so it is important to understand your options and choose an incentive-based program that fits the type of employees you have. For example, if you want your employees to earn rewards such as merchandise, a points-based system may be a good option. Or, if you wish to decrease the number of on-the-job accidents that occur within your company, you could set up an incentive-based program that rewards your employees for practicing good safety habits. Regardless of which type of program style you choose, it should be customized to engage and motive your employees.

Offering an incentive program allows your employees to focus on achieving something so that they can earn a tangible reward of some kind. With the reward clearly in mind, your employees will become more focused which will help them to overcome any obstacles that stand in the way of them earning that reward. This type of program is a good way to increase morale among employees and also shows your employees that you really do care about them and that you want them to achieve their maximum potentials. If you are ready to unlock the full potential of your employees and are ready to drive measurable results, it would be in your best interests to look into starting an incentive program of your own.

There are numerous companies in business today that offer incentive and/or loyalty programs. This type of company will help you to customize a program that fits your business well and they will work with you every step of the way to ensure that the program is working to its maximum potential.

by: Cin Rupp

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