Rise in the market demand for the diamond jewelry

Rise in the market demand for the diamond jewelry

It has been observed that in the recent past there is major rise in the sale of online diamond jewelry in US. The most important reason being people tend to buy the jewelry online and try to avoid moving out. In the first 29 days of the November December 2010 holiday season $13.55 billion has been spent online, a 13-percent increase versus the corresponding days last year, the company reported. People tend to buy more in order to celebrate their festival season. So there is tough competition among the local stores to shop online and they are offering discount on almost all the products. Online diamond jewelry sales, with a reported 17.6 percent increase in sales on Thanksgiving, increased another 60.3 percent on Cyber Monday, according to Coremetrics. An interesting trend to follow - and adapt too - is mobile shopping. Consumers continue to use mobile as a shopping tool. On Cyber, 3.9 percent of people visited a retailer's site using a mobile device, Coremetrics reported. This another way of shooping instead of doing it through computer so shopping from your mobile phone is the best option. It was recently published that brides tend to buy diamond jewelry instead of the platinum reason being the everlasting nature of the diamonds. It has been reported that there is rise in the cost of the polished diamonds with the result there is going to be the major hike in the jewelry items. Still people being aware of it try to opt for this one. Men also tend to gift their loved ones be it mother, father, wife or girlfriend the diamond embedded jewelry. Diamond bracelets , engagement rings are of utmost popularity

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