Rising income and a strong distribution network driving the beer market in China

Beer Market in China 2010

Beer Market in China 2010

The beer market has been growing steadily. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution chain. ( http://www.bharatbook.com/detail.asp?id=156974&rt=Beer-Market-in-China-2010.html )

The report begins with a discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. It also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.

An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.

The competition section discusses the business overview, financial overview and future plans of the players.

Key chapters :

Page 1: Executive Summary

Market Overview

Page 2: Global Beer Market Global beer production (2005-2009), country-wise consumption of beer, growth in major global beer markets (2005-09)

Page 3: Beer Market in China Overview, market size and growth (2004 and 2014e), sales via on trade and off-trade channel (2004 - 2009) and price segmentation

Page 4: Foreign Trade Beer exports (2004 2008), Beer imports (2004 2009), country wise beer imports

Drivers & Challenges

Page 5: Summary

Page 6-9: Drivers

Page: 10-11: Challenges

Trends

Page 12: Summary

Page 13-16: Trends

Competition

Page 17: Overview Share of major domestic brands, Region-wise consumption of major brands in China

Page 18-29: Domestic Players

Page 30-32: Foreign Players

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=156974&rt=Beer-Market-in-China-2010.html

Related Reports

India Beer Market Insights 2010

http://www.bharatbook.com/detail.asp?id=155940&rt=India-Beer-Market-Insights-2010.html

The World Market for Beer and Malt Beverages: A 2011 Global Trade Perspective

http://www.bharatbook.com/detail.asp?id=146671&rt=The-World-Market-for-Beer-and-Malt-Beverages-A-2011-Global-Trade-Perspective.html

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Rising income and a strong distribution network driving the beer market in China

By: bharatbook

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