Rmb Appreciation "potential," Wang Hua Yang Cctv Smashing Advertising Breakthrough - Rmb

Doubt, China's dependence on exports is obvious that a lot of infrastructure spending in particular

, exports are around, and this point is much higher than Europe and the United States and other countries, but also higher than in most emerging markets. In the face of intensified appreciation of the renminbi, China's economy may affect the overall situation, of course, including the automobile market. Exports do well, most companies began to restructure and determined to open up domestic markets, the yuan's rise and fall, coupled with fierce competition in overseas markets, the profitability of exporters believe that China has fallen sharply. Against this background, the Chinese automobile market dynamic in turn changes what?

HC Automotive Network As automotive electronics giant, we were surprised to find, Huizhou Huayang Group surprise hit from the CCTV on the ad. Huayang This immediately caused the industry a challenge: how to sell Huayang gourd in what medicine, spend huge sums of money to drop advertising in the CCTV whether export fluctuations? Or for the growth of new domestic market?

Ben Wang recommends: Why Hua Yang car infotainment navigation CCTV drop in advertising The following is the vehicle information

Huayang commercials entertainment system:

Uniform lubricant when advertising by CCTV breakthrough in one fell swoop, the Huayang car infotainment side navigation systems also began to take dangerous mountain peak. In particular, in which, "whether the yuan appreciation," such an economic environment, many export-oriented enterprises have started a little wave. And Huayang This can be regarded as high-end break out of the strategic vision is a dubious act.

No doubt, recently, both of which the United States once again "high profile" on the issue of RMB appreciation, China has always been a strong flexible, but also started the trend of RMB appreciation in advance precautions, not only became a hot topic of export enterprises, is, in many enterprises began to learn to cope with risks in transition ability.

As the leading vehicle information and entertainment market, the export channel of the Huayang Group obviously very mature, but as more and more foreign-car entertainment products with the same requirements listed on the domestic market for cars machine requirements are also increasingly The higher the industry leader for the brand "Hua Yang" who, as soon as possible to increase investment in the domestic market seems to be quasi-exactly the time pinch, however, also coupled with the appreciation of RMB uproar, Huayang this move take precautions, be described as industry in a timely.

RMB appreciation "latent"

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True appreciation of Renminbi, China's export-oriented for the automotive electronics enterprises, will allow the relative export prices increase, which is just emerging exporters or to the recovery of the financial crisis, enterprises, will undoubtedly generate a lot of adversely affected. China's automotive electronics industry on the current situation in terms of total exports, despite the forced revaluation of the yuan based on the situation, it will not affect the overall vehicle market, the export machine recovery process, mainly, in just experienced the financial crisis in 2008, 09 years recovery is clearly not yet been able to make up for all the losses, if the occasion of starting the year 2010, the restriction on the export of the whole year is expected to hinder the progress of recovery.

Yuan for such "hidden" in the crisis, some analysts have maintained that the export recovery of external demand, the main risk is still unclear, the U.S. market demand alone, the U.S. is a main inventory and the government to stimulate consumption market, while the U.S. current income is also relatively slow, the demand market is not yet stable, and the international environment is directly in domestic exports. No discussion of this phenomenon on the impact of the domestic car market, estimated sign of trouble when a lot of export-orientated enterprise car machine will then consider the channels of the problem. Of course, the transformation is on the one hand, more domestic sales to start the long-term plan.

by: gaga

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