Role Of Bulk Sms Providers In Sms Marketing

We receive SMS everyday; some regarding a store opening

, some for a book launch, some for discounted offers and many more. While some of the SMS suit our needs, others seem trash to us because they do not fit our profiles, and the information in the messages do not benefit us in any way. These messages are sent with a particular aim. These messages are basically advertisements and we are the target audience who might consider the advertisements beneficial, and take heed of the advertised products or services. This is broadly referred to as SMS marketing.

Most of these messages are sent in bulk. There are bulk SMS providers who make the task of sending SMS in lots quite simple. Their primary task is to provide an SMS gateway or software that eases this task. The providers have ties with mobile networks and this makes the outgoing of the SMS quite problem free. Most of the time there is heavy traffic in the mobile networks. The job of the provider is to find alternative methods to deliver the message, bypassing the traffic. Normally a business SMS aimed at serving advertising purposes, is made of 160 or less characters. However there are times when this limit is crossed. Some bulk SMS providers also provide features that are unique and enable us to increase the size of the outgoing SMS.

Most of these messages are sent over the internet. The sender is usually a company who wants to advertise the goods or products that they are selling. So it is absurd to think that a man/woman will sit and type a message and then send it to numerous people. This activity needs to be completed with dexterity. It is therefore organized in a different fashion. The internet is used to send the SMS at once. The advertisers and campaigners draw up a list of names that they consider to be the potential target. Their phone numbers are aligned and an SMS is sent to them. Software is used to complete this task categorically. This is called sending an online SMS to mobile. This process saves a lot of time, reduces scope of error, and also enables people to check if the message was delivered or not.

There are two types of numbers that are used for sending SMS in bulk. It is either a 10 digit number, or a 5 digit number. The latter is also called a short code. Most people prefer using this type of numbers if the job is to only send SMS and receive a response. The benefit of using a short code is its length. Being just 4 or 5 digits, it is easy to remember. Also, these types of numbers are supported by major carriers and can reach the recipients quickly without delay. The entire process of setting a campaign program with the help of SMS is pretty unique. With careful planning, the best results can be achieved, and the art or advertising can be raised to a new level.

by: Srinivas Sakhare

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