Email marketing is a sort of promotion through which a marketer gets a platform to interact with a customer
. It is a means that connects a merchant with the target customer. An entrepreneur has introduced several tricks and techniques to drive maximum amount of targeted traffic towards products of a company. A marketer can advertise the products and services or promote the brand image of an enterprise through email communication in such a way so that it becomes the matter promoted becomes visually appealing and alluring to a target visitor.
An entrepreneur has introduced several forms and techniques for the purpose of making a presentation attractive. You can use fresh and crisp text in order to provide useful information to a customer. One can make use of graphics or other multimedia content in order to make the presentation of a newsletter or an advertisement copy visually striking.
Some of the advertisers have begun using videos in the newsletters. If a video file is integrated or incorporated into a letter, you can make the presentation of your message attractive. It makes your email campaign interactive in nature. In other words, a person can immediately get the crux of the message rather than reading the text. Videos help you in explaining the usability and highlighting the unique features of the product. A marketer can also focus on the most essential fact of how a particular product or service benefits a user. In this way, an advertiser can present the matter from the point of view of a reader. If you present the content from a readers perspective, a reader (who is the potential customer) gets persuaded easily to end up in purchasing the product or hiring a service. If a marketer is sending a newsletter, he can fix a video showing the profile and business of the corporation. The advantage with the video is that audio and video impact can create a deep and everlasting impression on the mind of a customer. You can easily coax a target customer to visit the website of a company or to remember the name of an organization at the time of purchase. Therefore, viral marketing in email marketing helps in spreading a word about your business to the customer and his social network.