Role Of Video In Social Media And Tips On Video-Making

Role Of Video In Social Media And Tips On Video-Making

Online marketers and entrepreneurs are increasing depending on social media campaigns for their products and services. For obvious reasons, the objective of every web-based business strategy is to promote online recognition and credibility. As per recent study results on online marketing by Association of National Advertisers (ANA), more and more marketers are banking upon viral videos and social media for marketing campaigns. If you are planning on making the presence of your business felt on social media sites, you may want to consider focusing on content-rich videos.

According to Forrester Research, videos have twice the chance of receiving an organic first page raking in the SERP compared to traditional text pages. In short, videos and images enable website owners to use sites like YouTube, Flickr, Multiply and more. On the other hand, these sites are further ranked by search engine giant like Google for relevant results.

Different kinds of videos like video blog, digital short commercials, video presentations, video demos of products and services can be used on various social networking sites. However, all of these do not go without mentioning the importance of content in all the online activities and marketing promotions. Today, online video marketing has become one of the most reliable answers for business owners for many concrete reasons.

First of all, making a video and then uploading it online is not a rocket science for net savvy users. Secondly, online video marketing on social media marketing is cheap and cost-effective. And, unlike traditional marketing medium, video marketing on social networking sites are stored for a long duration of time, for future reference and viewership. This explains the reason why social networking sites encourages their users to post and share videos. You may find the few tips listed below on video recording helpful for your projects:

Video Title: Give eye-catchy, keywords-rich and informative title to your video.

Good Content: Content attached to your video attracts online traffic, therefore, content with correct, interesting and unique information are capable of drawing viewership.

Add URL: Just like one's home address of an office's address plays an important role in identification, business communication and correspondence similarly, adding the URL of your website to one's video adds up to one's business prospects and credibility.

Video branding: When one has the time and place, one should use it. Branding the video using your company logo will increase your brand value, credibility and publicity.

Provide HTML link: When uploading videos in YouTube, it allows the video owner to write brief description of it. In the process, make sure that one provides the correct link which is desired the maximum viewership.

In conclusion, any work or project meant for public viewership or interest must be in conformity with professional ethical practices. A reckless video or online brand promotion conducive to professionalism could play down the value of your brand in the market.

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