Role Played by Content Strategy in Web Publication

Role Played by Content Strategy in Web Publication

It is a field closely related to user experience design but also have developed interests in other associated communities like, content management, business analysis and technical communication.

It further can be described as the practice of planning for writing creation, delivery, and governance and a repeatable system that defines the entire editorial content development process for a website development project. Other objective of web writing content strategy is to ensure the maximizing the business goals for the organization. A person who practice web writing strategy as a matter of fact as known to be as a content strategist and he for a web publication division of a web company plays a very important role while helping his content a better edge on matter and issues of content handling.

The dimensions which a strategist provides to a website largely depend upon his professional training and education. A person into content strategy broadly works in area of metadata, taxonomy, search engine optimization, and the ways in which the sound application of these concepts provide support to content. It can be further expanded to the web editorial strategies including guidelines and tool and developing a new formats and types of content like multimedia, presence management and micro blogging.

There is yet another stream of content strategy that is about attaining advance information architecture goals. In this case, content strategy steps include writing site copy for new website pages and adapting the content on existing ones. All content strategists are familiar with a wide range of applications and tools, and frequently are responsible for implementing and training individuals to best use them. Thus fore as discussed reasons content strategy can be considered as a voluminous activity in web application and publication.

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