Role of Electronic Media

Role of Electronic Media

Role of Electronic Media

In today's society, radio, television, music, films play an important role, influencing every class of people, particularly, the younger generation. Radio still plays an important role in our daily lives as it is a way of communicating without being seen. It can spread news world-wide in a flash, as well as promote culture. Radio also host different advertisements since some radio stations run through non-profit organizations. Radio has also manifested itself in the entertainment industry as music is a part of our culture.

One of the notable changes in our social environment in the 21st century has been the saturation of our culture and daily lives by the mass media. For better or for worse, the mass media are having an enormous impact in our children's values, belief's and behaviors.

Television has created a fantasy world around us. It plays an utterly important role in our society as one can watch and easily get adept to it. We can watch the news of the remotest area of the world, sitting comfortably in our homes. Due to powerful electronic network via satellites, the world has turned into a global village.

TV, movies, cell phones, video-games, computer networks,; all have assumed central roles in our children's daily lives. The media has demonstrated potentially profound effects, both positive and negative, on children's social, cognitive and behavioral development. It is widely accepted that media has profound influence on child health, considering the increasing exposure of children to newer forms of media. Nowadays, children are widely exposed to computers and Internet. Computers have occupied a dominant position in the lives of people. Different kinds of latest model computers are emerging in market daily, making children more addicted and dependent on computers. They are even prompted to buy refurbished laptops or used computers if purchase of new one is not possible.

Researchers suggests that exposure to violence in television, movies, video-games, cell-phones and on the Internet increases the risk of violent behavior on the viewer's part just as growing up in an environment filled with real violence increases the risk of them behaving violently. So the exposure to violence has detrimental effects on younger generation. Computer use must be limited. Students are often found carrying their refurbished used laptops away from homes and classrooms, as they find these portable laptops more convenient. Cheap computers are the first option for students. It is beneficial if they use it in positive way, ie. to complete their homework assignment or school projects.

Internet-based electronic marketplaces control information technology to match buyers and sellers with increased effectiveness and lower transaction costs. Thus, electronic media has become extremely powerful. http://www.electrocomputerwarehouse.com

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