Role of Mobile Phones in Search Engine Marketing - Part 1

Role of Mobile Phones in Search Engine Marketing - Part 1

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Search engine marketing has grown by leaps and bounds and companies must tap the potential of this great way of internet marketing. The mobile has emerged as the most significant and useful tool in the process of SEO. In 2010 companies have a lot to expect from mobiles in terms of promoting products and services. Mobile marketing has captured the attention of many marketers in order to strengthen the process of SEO. If the companies plan to launch the services or products through mobile phone, then nothing can beat this in terms of widespread reach and more accessibility. A number of mobile applications can be used to launch a successful SEO campaign which will further help the company in deriving higher results from SEM. One question that has become talk of the town is how do we go about the mobile marketing? Now search engine marketing campaigns can also run on the mobile phones which will increase the reach of the message. It is essential to understand the strengths of mobile phones and how it can be used in launching the SEO campaigns. Once companies realize the actual potential of this medium, it will be convenient for the marketers to design the campaign accordingly.

One of the simplest forms of SEM through mobile phones is couponing. Companies must comprehend the relevance of this method as this will help them in earning higher SEO profits. If the marketers include this couponing method in SEM, then it will be of great help to the website. The process of SEO through mobile phones includes the use of short code SMS or MMS couponing and this makes the whole SEO exercise more meaningful and effective. Mobile SEM is just like any e-mail marketing campaign and the only difference is the use of mobile phones instead of an e-mail. If the companies are hesitant of using mobile in search engine optimization, then it is crucial to understand that there is no new technique, creative side and headcount in this; it is same as any other search engine marketing.

Most of the SEO companies are not in favor of mobile as a carrier of SEM and they feel that the people are more attached to web than the mobile phones. The way of interaction with a web and mobile phone are two different situations and this might be the reason why marketers are still considering web as the most effective option for search engine marketing.

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