Rosser Reeves Collectibles... 500 Letters, Drawings, Et cetera!

The "M&Ms melt in your mouth, not in your hand!"phrase was coined by Rosser Reeves

, the Leonardo da Vinci of Advertising!

Even if you have never heard of Rosser Reeves, he was still an enormously Successful American Advertising Executive and one of the first Pioneers of Television Advertising! He was the one responsible for, "M&Ms melt in your mouth, not in your hand!"

He was born in 1910 and lived until the beginning of 1984,and the story of Rosser Reeves is something that could fill many books. He was a very brilliant salesman, advertising genius and he came up with many amazing slogans, that we still hear today!

There is apopular television show Mad Man, and AMC TV's character of Don Draper, played by the brilliant actor Jon Hamm, is based on this amazing man...Rosser Reeves! You can read so much more about thisinteresting fellowif you do a Google Search and it is amazing how he has touched a whole generation throughhis amazing ad campaigns! Back in the day, he helped Anacin triple in annual sales, with the commercials he wrote for them!

Doesn't ArticlesBase.comhave some really amazing articles? Please Share this one with someone you know who might like it! Thanks!

"Tell The Truth?" In Advertising? Really?Amazing! Anotherstaunch beliefthatRosser Reeves had, wastobe honest in advertising. He was a man who insisted that the product being sold had to actually be superior to those of the competitors, and he alsoargued that no amount of advertising could move inferior goods. He also disagreed that advertising was able to create a demand for products whereno demandexisted.

"Whatever it is, you can find it on eBay?"

Currently on eBay, there isthis interesting and amazing treasure I stumbled upon...of a Large Archive ofAbout 500Letters andCorrespondenceBelonging to Rosser Reeves! What a stunning and magnificent collection it seems to be, including drawings, notes, architectural drawings...the works!

It is amusing and fascinating that on eBay you can find trinkets for less than a dollar, and you can find collectibles for many thousands of dollars! This amazing Rosser Reeves treasure chest will probably end up selling for many thousands of dollars! It will be interesting to see where it goes! You should check out, even if just for fun! The bidding began at $495 but will probably double or triplesoon!

The seller is listed as justwhatiwantedtoday which isa prettyclever name! Click that linkand you cansee that person's eBay page. They have a 100% feedback rating and Feedback Score of 1107...Wow! That's impressive! Maybe if I ever have anything worthwhile to sell on eBay, I will hire this person tosell it for me! My area of experise is writing, not posting eBay ads.

I amFather Time, a self-help writer and also a writer of article marketing pieces! I have used this story as another illustration of how I might write for you, to promote your website! Article Marketing really works! Advertising really works too...just ask Rosser Reeves!

Many Blessings!

Rosser Reeves Collectibles... 500 Letters, Drawings, Et cetera!

By: Father Time

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