Rundown On Printing Poster Factors

Ever thought of printing out posters? Contrary to popular belief

, poster printing actually takes a lot of planning, which ultimately determines how effective your poster will be. Here is a rundown of some factors that you might want to consider if you plan on printing posters.

Poster Size

There is actually a lot to take into account in determining how big your poster should be, and the most important of which should be something that conforms to your advertising campaign. Small poster printing is more mobile and should therefore be used if you want to advertise in a wide area. Bigger and more prominent posters, on the other hand, are needed if you want to put emphasis on advertising along a certain area or region.

Color Theme

Your poster color scheme is primarily dependent on two factors: the theme and the intended audience of your poster. The theme of your poster can be based on the topic of your poster, or having your companys specific color theme used in the layout of your poster helps in establishing your posters identity.

The poster color should also be in accordance with your target market. Colorful and lively schemes are more suitable if your audience includes the youth, specially the kids, while simpler and more functional colors are suggested if your target market would be the more corporate types

Paper Quality

The longevity of your poster is the one that you would want to consider in determining the type of paper that you would use in your poster. Cheaper paper stocks, the ones that are usually thinner, would already be enough if you intend your poster to be up for only a week up to about a month. If your advertisement is intended to last longer several months or even years then your paper must be of good quality. Thicker or glossier ones, those with extra chemical coating, should be used specially for color posters.

Printing Type

Last but not the least, efficiency in poster printing would come down to knowing the right printing type for your color posters. Companies offer different printing service depending on the printing type that you want.

For example, if you are in a hurry and you are not that particular with the printing quality, then overnight or cheap printing would be enough for you. But if you want really good color posters that are of the best value for your money, then you might want to look for printing services that offer the best type of printing in terms of materials and quality.

Knowing these factors and choosing the right ones that would fit your poster certainly helps for your advertisement, especially in terms of being efficient with your poster printing.

by: Janice Jenkins

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