Rural Bpo Schemes For Mutual Benefit

Several BPO companies in countries like UK are showing a different type of an interest in developing countries

. While the business process outsourcing industry continues to get their work from these countries, there are others who want to make investments of a different kind. These call center investors want to set up captive call centers in the heartlands of countries like India. The aim is to tap into the rural areas and come up with alternative ways of getting call center services done. In their effort, they are striking deals with the governments of states like Karnataka to enable them to carry on with this cross-cultural exchange of BPO service facilities.

But why would a successful BPO unit of UK provide facilities and support to a non-descript rural area in India? The reasons are many. The call center sector is a hotbed of competition. Very soon you will find that the answering service units in the cities of these countries to be filled up with projects and they would have no time to take on more projects. The competitive market will push up the price tag for call center services. There will be a shortage of manpower and the skilled agents will be financially out of reach. That is the foresight that is pushing the more affluent telemarketing service provider to invest in the future. The future lies in the proper utilization of the available resources. With the rural areas being tapped, the business process outsourcing industry has more territory in under its wings to spread out the good work.

Rural areas have untapped potential. The price of holding an establishment is low. The call center firm can get an office space by investing a pittance. With the government backing such initiatives, the infrastructure cannot be a problem for the new call centers that are about to set up. Phone lines and internet connections would be made readily available. The cost of having the infrastructure in place would not be too high, because in such cases the government allows for tax exemptions and other rebates. As for the manpower, the BPO can recruit and train their agents. The agents can directly be trained for the projects on hand. There will be minimal delay and once they pick up the nuances of the project, they can easily slip into the inbound call center floor.

The benefits of such an initiative far outweigh the pitfalls. Investment in this economically retarded scenario looks like somewhat arrogant. However, that view is only apparent. This is the time when the BPO industry needs to take stock of situations and start a new chapter. The investments made now would pay rich dividends for the call center business in the long run. The BPO service industry has to open up into broader channels because the volume of work is still going up. Take up any survey and that will tell you that the call centers are going through a boom phase despite the threats on the horizon. If such initiatives are successful, it will pave the way for many more to come.

by: Jems Smith

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