SEO: Advantages and limitations

SEO: Advantages and limitations

SEO: Advantages and limitations

Marketing is an ongoing process, directly related with the technology and innovation. It means that is an area which there has always been improving. Hence, is often necessary to keep in track of this, updating whenever possible all the companies' stuffs such as business card, web site, leaflets, and so forth.

However, only building a web site doesn't mean that the company will certainly have a great traffic and so many people will navigate on it. Surely, is fundamental to work on some tools like SEO (Search Engine Optimization) to boost the web site visitors' numbers and get really good results and it can be well done by a web design company .

'SEO is the process of improving the visibility of a web site or a web page in search engines. (') In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.'', according to www.wikipedia.com.

The advantages of this internet marketing strategy are the growing popularity, increasing traffic, writing contents which are exactly relevant to the company's product, boosting rankingsand building links which can help the company's visitors click.

On the other hand, the limitations of this marketing strategy depend on the search engine possibilities to crawl the search engine optimizer strategies. Based on guides.seomoz.org web site some of them include: 'search engines cannot fill out online forms, and thus any content contained behind them will remain hidden. Poor link structures can lead to search engines failing to reach all of the content contained on a website, or allow them to spider it, but leave it so minimally exposed that it's deemed "unimportant" by the engines' index. Web pages that use Flash, frames, Java applets, plug-in content, audio files & video have content that search engines cannot access. Text that is not in HTML format in the parse-able code of a web page is inherently invisible to search engines.''

In conclusion, no matter what are the priorities of the owner to optimize the web site, SEO strategy is the best way to do so in order to reach good ranking on search engines and increase the traffic on the web site.

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