The last strategy I'll mention in this article is performing a competitive back link analysis. Back links are the domains containing links to a specific site. Some companies analyze the back links for their competition to find potential linking sites. A free tool called Backlink Watch provides URLs that link to a certain site; this tool can be found at http://www.backlinkwatch.com. Some extra information is also given with these results like anchor text and the total number of outbound links from the site. Typing in competitors' URLs can yield some of their top links, which are probably relevant to your site as well; these sites can then be seen as potential linking partners. With all of these strategies, remember that having several high quality links to your site is far more important than just having a large quantity of links. So the next time you start a link building campaign, keep in mind that organization is key and that successful link building often requires patience and persistence.