SEO Basics: When Should You Start Your Search Engine Optimization

SEO Basics: When Should You Start Your Search Engine Optimization

It's amazing how many business owners treat SEO as an after thought rather than an essential part of website development. But in reality SEO should be part of website design and development. Yes, you read that right! Search Engine Optimization should be part of the planning phase when a businessis considering having a website. Here's why:

1. Search Engines give some weight to the domain name. If your domain name has the keywords that you are ranking for then so much the matter. Bing and Yahoo seem to give more attention to this compared to Google but nevertheless they all give some importance to this. So if you are planning a website, get a SEO consultant involve to provide insights on your domain name. This principle is true especially if you have a shoe string budget for marketing.

2. Search Engines looks into the performance of your website. And that performance is tied into the type of web hosting that you have. If you have free web hosting chances are you will not be provided any supportif anything goes wrong. This can increase your downtime and can affect your ranking ifsearch enginebots and spiders happen to crawl your website during its down time. Low quality web hosting also could mean that serving your pagesto a browser may take quite a while compared to a superior webhosting plan. The bottom line here is that search engines wants to give the best user experience for their users. And this basically means.

3. URL Architecture can affect your rankings with the search engines. You URL is your website address i.e. http://htmlpress.net. It also is the path or location to your website's web page which is also known as a permalink. Permalinks can either contains the page title or something less descriptive i.e. yourdomain.com/blog.aspx?p=1. A descriptive permalink is usually an excellent SEO strategy because you can title your website's pages on the long tail keywords that you are targetting for i.e. http://htmlpress.net/search-engine-optimization-tutorial/. But this is not true for all websites. If you are a blog aggregator, for example, you might want to choose a less descriptive permalink. Reason being is that you have these various blogs posting on your websites and the chances of having duplicate titles is there.

So as you can see, these three pointers alone are importan factorsto affect the ranking of your website. Andthey are good enough, for anyone contemplating of building a serious business online, to considerhaving a SEO professional involve righton the planning stages of your website's development.

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