SEO Guarantees - Internet Marketing Fraud
WARNING: In the event you are looking for a SEO company giving rating guarantees
, stay & read - this might save you from being duped.And that will serve the purpose for this weblog.
Why SEO guarantees can't be given?
The word SEO(Search Engine Optimization) is very often used & understood word in web marketing.Today everyone desires to promote their web-site & business on web & there for desires their sites to rank higher in search engines like Google,Yahoo & MSN.Now to help these people there's lots of seo firms,in which some are genuine & some are not.In this weblog they will target those seo firms who guarantees their client about rankings.
Why clients seek SEO guarantees?
It's simple to understand why SEO buyers are looking for guarantees:
1. Affirmed return on investment
2. SecurityBuyers who ask for SEO Guarantees are either new to the idea or have handled a SEO firm that gave no results at all.
What SEO Guarantees Clients Seek ?
There's one kinds of guarantees that they frequently come across; one kind focus on Number One rating & the other forms focus on rankings in top 5 across ALL search engines. ALL' here is an important word. Here is a glimpse of the guarantee list:
1. Number one in Google for Real Estate'
2. Get my web-site in atleast in top 5 or no deal
3. I have three sites, all about XYZ. I need three of them ranked in top 5 in Google, Yahoo & MSN
4. I don't need rankings for 50 keywords, I need rankings for these 10 keywords are you able to do it? I need a guarantee that my site would be in top 5 across all search engines
What was fascinating was that none of these demands for guarantees actually asked for a timeframe, until this one:
"I need a guarantee that my site would rank for travel' in Google in top 10. I also need the contract to include by when you would get my site to rank."
The following demand was from a client who'd been fooled before by a company guaranteeing rankings:
"I know what SEO is. tell me in the event you guarantee that the site would rank in top 5, ok top 10, in at least Google & Yahoo. I also need to know how long would it take. I also need a guarantee that the rankings would stay for at least 2 months."
Why these SEO guarantees can't be given ?
SEO firms don't own search engines or search engine algorithms & don't have control over how the results are displayed & how long the rankings would last for any site.
The SEO firms can't realistically give the following guarantees:
1. The net site would be indexed by all search engines its submitted to
a. All sites do get indexed though. They get indexed because search engines which permit free listings need to increase their database & give useful & new information to its users at all times. Paid search engines obviously index sites because they are paid for it. Why SEO firms can't guarantee it because free search engines may take 2 3 weeks for indexing & also may not index a web-site if it's been historicallyin the past banned.
b. Interestingly, no one even asks for a guarantee for getting indexed it appears to be so because everyone is aware of the method. Also, most of the times the site is already listed with search engines due to their giant database sharing model.
2. The net site would rank for the keywords it is optimized for
a. Not to mention top rankings, SEO firms can't guarantee that sites would rank in top hundred either. SEO firms do not have access to the search engine algorithms nor does any SEO firm they know of has any kind of partnership with any search engine that lets them rank their clients' sites high in organic rankings.
b. If any firm is giving you such a guarantee, read the fine print. We'll be discussing lots of such Trick Guarantees in the next article.
c. Again, this is not to say that rankings don't come. Rankings are achieved but purely on the basis of the Expert's own understanding of the algorithm & research.
Hopefully, this weblog will save at least some people from SEO marketing froud.
SEO Guarantees - Internet Marketing Fraud
By: Abhinandan Garg
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