SEO Keyword Research – The Key to Online Article Writing

SEO Keyword Research The Key to Online Article Writing

SEO Keyword research is the foundation to successfully market your website on the Internet. Finding and applying the most popular and relevant keywords is critical to driving traffic to your website.

Keywords are the words or phrases that people key into search engines to locate websites about or related to that word or phrase. You need to know which keywords people are using to locate comparable websites in order to draw more visitors to your page. You need to have a key search phrase in at least one of your pages, or the search engine will not rank your page highly for that phrase and then, you will miss out on prospective traffic that phrase produces.

Keyword research is conducted so that the results you obtain from that research gets incorporated into your article marketing campaign in order to promote your website with the aim of drawing more traffic or visitors from the articles that are written and submitted based on those niche keyword phrases that are discovered in the preliminary research.

The motive behind the vast use of articles as a website traffic generating method is due to the influence behind this method at driving targeted visitors to your website and the positive outcome that takes place from this rise in website traffic, in the form of income or profits.

You need to optimize the keyword content of your web pages in order to help attain high ranking on search engines. Keywords should be placed in several different areas in your web pages, not solely in the Meta keyword tag. Keywords should be used efficiently throughout the site, and good rankings can be achieved without putting the keywords at the bottom of a page in a way they cannot be seen.

Most online marketers know that providing quality content using the right keyword and phrases to drive traffic to their website will either make or break their conversion rates.

Most search engines put a great importance on the actual text on a web page. What plays an important role in determining the way search engines index your site is the way that the text on a page is constructed. Your pages need to contain as much relevant information as possible when you build your website. Your web page is ranked on the basis of keyword density that search engines have collected from your page context. Keyword density is the number of times a word or phrase is counted on a web page. Keywords can appear in the page title, links, content, descriptions and headings.

When you are writing articles to submit to the various directories you have to realize that there are thousands of articles submitted to the larger directories every day. That is why you need to do everything you can to make sure your article does not go unnoticed. You do this by doing the proper keyword research.

Once you know what people are looking for and what the search engines are supplying back in their results you can start to put together your article marketing campaign by concentrating on the phrases for your niche commonly referred to as the long tail keywords.

Long tail keywords are those longer search inquiries that are less competed for. In order to rank high on a given query, the optimization effort required is less demanding both in terms of times and financial investment. With the lower rates of competition per keyword a wider angle in optimization is a possibility worth considering. Investing in optimization for several long tail keywords with less competition involved means each keyword generates less traffic compared to a shorter tail lucrative keywords.

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