SEO Services : Defining The Term

SEO Services : Defining The Term

SEO Services : Defining The Term

If you own a small business, at this point, you know you need a website in order to compete. Sometimes though, we wonder how many owners really know what SEO is, and whether or not they realize it must be incorporated into the framework of their business site from the beginning. Unfortunately for us, it's usually the former. A big part of the issue, is that many business owners (especially in today's economy) take a do it yourself approach to web design and creation, and use whatever free low cost web tools they can wrap their fingers around. The few after who actually do use a website designer usually just assume that they'll do whatever needs to be done for Google to be happy and SEO to magically take place.

At New Pulse Management, we do both design and SEO, so we pay special attention to incorporating and talking about both of these services. We make it a special point to find out not only your current needs, but your ultimate goals. Why? So we know what you plan to do with the page, and where it needs to go. This way, if you intend to be competing in an industry, we incorporate the right approach from the beginning. Further, we can provide you the most competitive pricing. Why incorporate SEO if you only need a site as a landing page? We're kind of the odd ball out though. Most web designers, at least from our experience do just what they're specifically asked to do. Others, mention SEO as part of their servicesand a third group, mention it, and then proceed to charge you twice as much for design if you want a proper SEO foundation included. Our search engine optimization experts can go over all the options with you.

So who's responsibility is it to bring up search engine optimization? If you as a business owner don't even know what SEO is, chances are you don't know to ask about it. Unfortunately, many designers just become overly relieved they don't have to deal with it, and throw together something visually appealing that doesn't have proper search engine optimization framework. Naturally, you can probably quote me at this point but I'll say it none the less. It doesn't matter how visually beautiful your page is. You can have the most amazing website on the planet, if people don't know how to find it, your traffic will suffer. This brings us to our next point, which is that ever website needs SEO.

Our search engine optimization experts do cost money, it's true. Getting small business owners to part with their money for search engine optimization can be nearly impossible. Pulling teeth by comparison sounds easy, with the modern conveniences of Novocain and Propofol. Half the time they're not even awake when the tooth gets pulled. Not unfortunately a parallel with SEO. Many small business owners don't like the thought of paying monthly for a service, and often try to do everything they can to negotiate either a onetime fee, or some sort of non-inclusive plan that won't do the job quite right. The thing is, if you opt out of SEO services, you have no one to blame but yourself when you type in your exact company name, and you're no where to be found. The nice thing is that with all the new user friendly CMS systems out there (like word press) it makes it much easier to ensure that sites are built SEO friendly, but they're only as good as the administrator. If you need help, don't be too proud to ask one of our search engine optimization experts for assistance.

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