First all it is important to grasp Google doesn't quickly look thru every website then pick which is best each time you click search, this would take a very long time and would use a lot of processing power. Instead search engines are consistently downloading website info using crawlers which is then stored in a massive database. So when you type in "inexpensive portables" the search website checks their database and brings up the results all already in order, all it does when you click search is show them to you.
So how does the first web site appear at number 1 on the SERPs ( search engine Results Pages )?
It's all pretty much about content and links. When the crawlers scan the site they look for certain words called keywords and each time the crawler sees "cheap PCs" ( whether or not the words are separate such as "our laptops are cheap" ) it becomes noted down. If a keyword is seen thousands of times on a domain, and the keyword is in thousands of links going to the internet site it will go high in Google SERPs.
SEO Services UK NOTE : Keywords are just what special words and word phrases are called with SEO, so here "inexpensive PCs" is still generally known as a keyword even though it is a phrase.
So what stops you from just adding a ton of invisible text with tons of keywords?
As a user of Google when you look for cheap laptops you would like a page appearing with inexpensive laptops, it's in Google's best interest to provide this information ; if the results show plenty of spammy pages with pop ups you can use a different search engine. To ensure the most impressive results search sites have infinitely complex routines to prevent this, the crawlers spot these dodgy websites and penalise you accordingly ( often removing you from results all together ).
The way search websites decide who goes higher in the results is in the main part common-sense but you can ( legally ) do a large amount of things to make sure what you do to your website is effective with search engines.
Here are the general steps you have to take to rank high :
decide on the best keywords.
Place the keywords on to your internet site properly and efficiently.
Earn in bound links by providing high quality content.
Update often .
Ideally you need to begin SEO Services UK before anything is started with an internet site, before the domain name is even paid for ; it will pay off if done properly .