SEO Techniques - White Hat SEO versus Black Hat SEO

SEO technique comes down to a primary decision about white hat (the proper and acceptable

method) or black hat (the sneaky, manipulative and unacceptable way). I have studied both extensively, and I can categorically say that white hat SEO is the only way to travel for long term and consistent results.

The rules of What Hat SEO Technique are tangible, and they are built into the rules and methods of the quality software tools like IBP and Market Samurai. The rules of Black Hat SEO don't exist, and yet these techniques are easy to "finger print" by the search engines which will then penalise offending websites harshly.

Generally speaking, search engines want consistently growing content over an extended time frame, they want one main keyword phrase per page, and they want quality back links from other websites to each page in your website. So, this opens up the SEO into two main thrusts - namely on-page SEO and off-page SEO.

For on-page SEO you will need a detailed analysis like this 58 Pages SEO Report For Top 10 Positionwhich will be your roadmap of exactly what things you must change on your web page to beat the Top 10 competitors. This same report will also list out the off-page link building that you must undertake to beat these same competitors at the link building game.

At the Black Hat end of the SEO Technique spectrum, the bottom line is you are getting into the spamming business. I am not talking about spam email - rather spammy link building practises for which the search engines will penalise you. You may get a short term benefit, but you can rely on having your web page ranking severely demoted within a few weeks, and mostly you risk having your entire web site de-indexed completely.

So, White Hat SEO Techniques are the only sure fire way to get a great ranking in the search engines, and to be able to keep it too. Undertake a detailed analyis, complete effective on-page and off-page SEO efforts and commit to regular article submissions or outsource this with for example SEO-Article-Writing-Service. It is the only proven, tried and tested method to dominate the rankings in the search engines.

SEO Techniques - White Hat SEO versus Black Hat SEO

By: Phil Jarvie

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