SEO: Truth and Consequences

SEO: Truth and Consequences

SEO: Truth and Consequences

I attended an excellent workshop on Search Engine Optimization (SEO) strategies a while back and have been registering my website on a list of more than 150 directories. This is the way that your site gets recognized by search engines--which means more visibility and more potential clients. You can pay to have someone do this, but I wanted to get a feel for how this all works. No, it's not hard, just very, very, tedious. The results? Let me just say that I have managed expectations at this point, but they assure me that it takes a while to gain some momentum. The other thing you need to be doing is generating articles and posting them to these sites.

One thing they don't tell you is that you're going to get spammed. For each directory, you have to enter your contact information. For many of these, you will receive an additional email to which you must respond in order to activate the account. The thing to remember is that they now own your email address. And as you know, once you get on a mailing list, it can be very difficult to get off it.

Be diligent in looking for that tiny little box asking you if you want to receive further notifications. The sneaky part: this is generally already checked as the default. If you miss this, you have just signed up for their communications and well may be on this list for life. You can scroll to the bottom of an email and click on Safe Unsubscribe, but these guys may not bother to update their databases to reflect this change, so when they get ready to send the next communication, they simply export their contact lists, and guess what--you're still on it.

So how to avoid these unwanted communications? Spam filters can help, but frankly, I think this is the cost of doing business. Whether you sign up for what seems to be an endless stream of teleseminars or get on lists from other sources, you're going to get unwanted emails. One of my colleagues gets irate when she exchanges business cards with someone, then ends up receiving their newsletter. My advice? GET OVER IT. People who go to networking events are all there for the same reason. Let's support each other--and you never know when that person might become a good contact.

Finally, there is another way to look at these spam blasts. Many people tell me they automatically delete these, but I open them. They often contain good information or give me ideas for articles, blogs and newsletters. Even the most prolific writers admit that there are days when they can't come up with ideas--paging through someone else's ideas can trigger ideas of your own. Don't be afraid to poach ideas.

Also talk to me about SEO. Now that I've become an expert, I'm providing this service for my clients, including writing and posting articles, at different support levels. For a couple of clients, I completely write and post these. For others, it's a collaboration. The methodology is completely up to the client. I know many people who are good writers, but finding time to write and post articles just doesn't happen. For these clients, I am happy to become their voices.

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